Director of Brand Strategy & Creative | Bankrate
Director of Brand Strategy & Creative | Bankrate
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Job Description
Overview:
As Director of Brand Strategy & Creative youll be the driving force behind Bankrates brandleading the development and execution of our brand strategy creative direction and identity system to deliver consistent differentiated positioning across every touchpoint. Youll ignite the creative vision behind integrated campaigns that dont just fuel long-term brand growth but also deliver measurable impact for performance marketing. Youll champion initiatives that elevate brand awareness build trust and raise our net promoter score (NPS) making sure brand work translates directly to business results. Youll support the scale of our influencer and ambassador programs amplifying reach and lowering CAC. Youll work hand-in-hand with Performance Product Marketing Creative and Growth embedding brand-first thinking across every layer of the go-to-market motion. And youll spark demand on two fronts: by shaping and executing demand generation strategies that drive results within enterprise partnershipsaligning with their design and marketing needswhile simultaneously fueling organic demand for the Bankrate brand among consumers.
This role is open to remote or hybrid candidates with hybrid being central to our New York NY or Charlotte area offices.
What Youll Do:
- Brand Strategy & Positioning
- Define and evolve the brands positioning voice visual identity and storytelling architecture
- Lead the development of brand frameworks value propositions and tone-of-voice guidelines
- Embed consistent brand expression across all external and internal-facing assets
- Consolidate multiple disparate brand systems into a single unified brand identity ensuring consistency and clarity across all channels and programs.
- Balance and integrate the needs of multiple stakeholders including consumers financial institution customers enterprise distribution partners and other strategic partners into a cohesive brand strategy.
- Creative Direction & Campaigns
- Direct the development of creative assets for integrated marketing campaigns across paid owned and earned channels
- Collaborate with cross-functional teams on campaign briefs concepting execution and performance reviews
- Ensure creative output reflects strategic priorities while delivering high impact on performance and engagement
- Social Media Program Management
- Build and scale social media and influencer and ambassador initiativesincluding social programs that support CAC efficiency
- Partner with Growth and Performance teams to align influencer strategies with conversion goals
- Develop playbooks and pipelines for talent onboarding creative collaboration and campaign ROI tracking
- Brand Health & Measurement
- Own KPIs related to brand equity including NPS brand awareness brand favorability engagement and sentiment
- Leverage insights to iterate on messaging creative and positioning strategies
- Collaborate with analytics and research teams to build a full-funnel view of brand impact on acquisition and retention
- Team Leadership & Cross-Functional Partnership
- Develop manage and mentor a high-performing team
- Partner closely with Performance Marketing Lifecycle Content and Comms teams to ensure brand consistency and creative integration
- Advocate for brand investment as a revenue-enabling function within the broader marketing and business strategy
What Were Looking For:
- 812 years in brand marketing creative direction or strategic marketing roles with a strong track record in leading brand development and integrated campaigns
- 3 years of team leadership experience managing brand strategists creatives or social media marketing teams
- Proven success in scaling brand programs that directly support performance goals particularly in high-growth or digital-first organizations
- Deep expertise in brand positioning creative strategy and campaign development
- Strong creative judgment and ability to translate strategy into compelling brand expressions across channels
- Familiarity with influencer marketing best practices including creator outreach activation measurement and rights management
- Analytical mindset; comfortable using data to track brand health (e.g. awareness NPS brand lift) and optimize creative performance
- Excellent stakeholder management cross-functional collaboration and team leadership skills
- Experience working closely with or within performance/growth marketing orgs to support conversion and efficiency goals
Additionally the following benefits are provided by Red Ventures subject to eligibility requirements.
- Health Insurance Coverage (medical dental and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. Thats why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually with an increase to 25 days after five years of service.
Who We Are:
Founded in 2000 Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses strategic partnerships and proprietary technology including Bankrate Lonely Planet The Points Guy BestColleges and more. Together RV helps millions of people worldwide make lifes most important decisions accelerates digital adaptation and innovates the online consumer experience by improving every step of the consumer journey from first discovery of information throughout the decision-making process to transactions. Headquartered south of Charlotte NC Red Ventures employs thousands of people across the US and Puerto Rico with international offices in the UK and Brazil. For more information visit and follow @RedVentures on social platforms.
At Red Ventures we believe diverse inclusive teams are better. To help you better understand our core values and beliefs we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
We offer competitive salaries and a comprehensive benefits program for full-time employees including medical dental and vision coverage paid time off life insurance disability coverage employee assistance program 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a persons merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process please contact
If you are based in California we encourage you to read this important information for California residents linked here.
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Required Experience:
Director
Employment Type
Full Time
