Executive Director, Consumer Marketing Rare Disease
Executive Director, Consumer Marketing Rare Disease
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Salary Not Disclosed
1 Vacancy
Job Description
Position Summary
The Executive Director Rare Disease Marketing (Patient Channel) will be a key commercial leader shaping the future of Acadias rare disease franchise. This highly visible role will drive strategy and execution across the patient channel and digital ecosystem spanning both inline and pipeline brands. As the primary voice for patient engagement this leader will define and deliver best-in-class patient and caregiver marketing strategies while also advancing HCP initiatives that support disease awareness and earlier diagnosis.
Reporting directly to the SVP of the Business Unit the Executive Director will work at the center of a broad cross-functional networkincluding Advocacy Corporate Affairs Medical Affairs Market Access and Commercial Operationswhile overseeing multiple agencies to bring innovative impactful campaigns to market. With responsibility across disease state awareness branded and unbranded campaigns non-personal promotion and digital strategy this leader will play a pivotal role in shaping brand direction accelerating launch readiness and ensuring an exceptional experience for patients caregivers and providers.
Primary Responsibilities:
- Assess US market landscape and market insights to refine and implement best-in-class go-to-market launch plan re-assessing as needed to drive results
- Lead the development of US Patient marketing strategy and launch plans for Trofinetide in close collaboration with Brand Marketing team & key functional partners (i.e. Sales Training Commercial operations Medical Affairs Market Access Patient Services and Market Research).
- Key strategic focus areas include:
- Input to Brand positioning
- Rett Disease state awareness education narrative and campaign development
- HCP focused strategy and execution to drive disease state awareness and earlier diagnosis
- Branded patient/Caregiver messaging & campaign development and tactical execution
- Development of Non personal promotion strategy and Digital ecosystem development
- Patient pre-launch launch and post launch tactical execution (for new brand)
- Input on congress commercial strategy and execution
- OPDP Strategy for patient channel across inline and new products
- Manage relationship with advertising agency and other key vendors to ensure expected deliverables are met. Collaborate closely with MLR team for approval of marketing tactics and big ideas.
- Ensure marketing programs and campaigns are executed effectively and efficiently and within budget.
- Define track and report metrics on key strategies and tactics.
- Support global market expansion needs in Rett syndrome as needed.
- May support upcoming pipeline therapies (e.g. Prader-Willi)
Education/Experience/Skills:
Requires a Bachelors degree in marketing health care business administration or related field; Masters degree preferred. A minimum of 15 years of progressively responsible experience within the pharmaceutical or biotech industry; and at least 5 years of marketing experience with specific experience in Patient marketing. Previous launch experience in the U.S. is recommended especially in rare disease.
Must possess:
- Strong scientific/medical aptitude with the ability to understand & communicate complex scientific/medical concepts in a simple and understandable manner
- Experience in leading media strategy and in leading media agencies
- Strong strategic mindset and business acumen
- Demonstrated ability to think innovatively and drive best in class customer experience
- Excellent communication skills both written and verbal
- Strong presentation and storytelling skills
- Excellent interpersonal skills
- Demonstrated track record and ability to drive results as an effective team member and cross-functional leader.
- Excellent problem-solving skills
- High sense of ethics and responsibility
- Ability to travel as required to meet business needs
- Employee must be fully vaccinated in accordance with third-party requirements for conducting in-person field coaching days customer visits admittance into local Community HCP Offices as well as for attendance at Medical Congresses and Local Conferences for in person participation and exhibiting.
Physical Requirements:
This role involves regular standing walking sitting and the use of hands for handling or operating equipment. The employee may also need to reach climb balance stoop kneel crouch and maintain visual verbal and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedule or business need
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Required Experience:
Director
Employment Type
Full Time
