Global Head of Growth Marketing , Amazon Photos
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Yearly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Amazon Photos is a large Prime benefit providing unlimited photo storage to Prime members in eight countries around the addition to iOS and Android apps Amazon Photos powers the photos experiences on all Alexa devices including Echo Show and Fire TV.
Join Amazon Photos as the Global Head of Growth Marketing where youll lead a highly visible strategic function responsible for customer acquisition across multiple channels and marketplaces WW including GTMs around new marketplace launches. You will define and execute performance-driven campaigns oversee experimentation and grow a high-performing marketing team. As a strategic leader youll partner across Product Analytics Creative and Engineering leveraging Amazons scale to drive measurable growth via paid media.
Key job responsibilities
* Lead global performance marketing strategy across paid owned and earned channels including Display Paid Media Search App Marketing and Amazon-owned properties.
* Hire mentor and lead a highperformance team building a resultsdriven culture grounded in experimentation and customer obsession.
* Manage and drive execution through external marketing agencies
* Design and execute customer segmentation and cohort strategies optimizing acquisition campaigns and tracking KPIs like CAC LTV activation and churn.
* Work closely with the GM of the Amazon Photos business to report on performance of all spend to Amazon VPs and SVPs
* Be part of the Amazon Photos leadership team with significant influence on business strategy
* Run continuous A/B tests across messaging creative and ad formats to drive acquisition and engagement.
* Build automated reporting dashboards performance tracking mechanisms and data-driven decision frameworks.
* Collaborate cross-functionally with product creative analytics and global finance to launch growth campaigns.
* Drive innovation by identifying whitespace opportunities and scaling best practices across territories.
- 10 years of professional non-internship marketing experience
- 5 years of team management experience
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience using data and metrics to drive improvements
- Experience managing teams
- Experience communicating results to senior leadership
- Experience driving direction and alignment with cross-functional teams
- 10 years in marketing with at least 5 in growth performance or digital acquisition roles.
- Proven success scaling consumerfacing digital products at scale ideally subscription or freemium models.
- Hands-on experience managing multimilliondollar budgets across multiple channels and geographies with a strong ROI focus.
- Direct hands-on experience with DSPs Paid Social platforms Google Search/App campaigns Apple Search Ads and familiarity with ad-fraud prevention mechanisms/tools
- Experience in driving the implementation of a robust technology stack (e.g. mobile attribution partner data segmentation layer)
- Deep analytical skills; a strong bias toward data-driven decision making (Excel Tableau SQL analytics tools).
- Excellent cross-functional collaboration experience and influence within matrixed organizations.
- Experience with appfirst or freemium consumer services (subscription storage photo products).
- Technical familiarity with experimentation tooling attribution models and performance analytics (incrementality user health analysis)
- Advanced degree (e.g. MBA Masters) or equivalent quantitative training.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147700/year in our lowest geographic market up to $244200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Join Amazon Photos as the Global Head of Growth Marketing where youll lead a highly visible strategic function responsible for customer acquisition across multiple channels and marketplaces WW including GTMs around new marketplace launches. You will define and execute performance-driven campaigns oversee experimentation and grow a high-performing marketing team. As a strategic leader youll partner across Product Analytics Creative and Engineering leveraging Amazons scale to drive measurable growth via paid media.
Key job responsibilities
* Lead global performance marketing strategy across paid owned and earned channels including Display Paid Media Search App Marketing and Amazon-owned properties.
* Hire mentor and lead a highperformance team building a resultsdriven culture grounded in experimentation and customer obsession.
* Manage and drive execution through external marketing agencies
* Design and execute customer segmentation and cohort strategies optimizing acquisition campaigns and tracking KPIs like CAC LTV activation and churn.
* Work closely with the GM of the Amazon Photos business to report on performance of all spend to Amazon VPs and SVPs
* Be part of the Amazon Photos leadership team with significant influence on business strategy
* Run continuous A/B tests across messaging creative and ad formats to drive acquisition and engagement.
* Build automated reporting dashboards performance tracking mechanisms and data-driven decision frameworks.
* Collaborate cross-functionally with product creative analytics and global finance to launch growth campaigns.
* Drive innovation by identifying whitespace opportunities and scaling best practices across territories.
- 10 years of professional non-internship marketing experience
- 5 years of team management experience
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience using data and metrics to drive improvements
- Experience managing teams
- Experience communicating results to senior leadership
- Experience driving direction and alignment with cross-functional teams
- 10 years in marketing with at least 5 in growth performance or digital acquisition roles.
- Proven success scaling consumerfacing digital products at scale ideally subscription or freemium models.
- Hands-on experience managing multimilliondollar budgets across multiple channels and geographies with a strong ROI focus.
- Direct hands-on experience with DSPs Paid Social platforms Google Search/App campaigns Apple Search Ads and familiarity with ad-fraud prevention mechanisms/tools
- Experience in driving the implementation of a robust technology stack (e.g. mobile attribution partner data segmentation layer)
- Deep analytical skills; a strong bias toward data-driven decision making (Excel Tableau SQL analytics tools).
- Excellent cross-functional collaboration experience and influence within matrixed organizations.
- Experience with appfirst or freemium consumer services (subscription storage photo products).
- Technical familiarity with experimentation tooling attribution models and performance analytics (incrementality user health analysis)
- Advanced degree (e.g. MBA Masters) or equivalent quantitative training.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147700/year in our lowest geographic market up to $244200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
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