Marketing & Engagement Lead
Marketing & Engagement Lead
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Job Description
Role Overview:
At Edwisely were not building another LMS. LMS is for the 1990s. We are creating Intelligent Learning Infrastructure (ILI) an AI-powered transformation layer that changes how faculty teach and how students learn chapter by chapter class by class. Were a challenger brand redefining Higher Education. And now we need someone bold enough to tell this story to the world.
The Role Were looking for a Marketing & Engagement Lead who can:
- Think like a marketer not just a digital marketer. (What to say not just which tool to use.)
- Create daily relevance. Posts short-form videos narratives that cut through the noise.
- Engage with our audience. Build trust with faculty colleges and industry leaders.
- Shape Edwiselys voice. Category-defining contrarian and unapologetically bold.
This is not an agency job. This is about owning the brand voice of a category creator.
What Youll Do:
- Build and own a weekly content calendar across LinkedIn Instagram X and YouTube Shorts.
- Write engaging copy (with ChatGPT as your co-pilot not your crutch).
- Ideate and produce short-form videos (cutting founder talks events product demos).
- Run faculty and college success stories that showcase real impact.
- Spark and manage audience engagement (comments DMs reshares).
- Track learn and adapt based on engagement metricsno vanity numbers.
- Work directly with the founders to position Edwisely as Beyond LMS.
Youll Thrive If You...
- Believe in storytelling more than tool-using.
- Are bold witty and can write copy that provokes thought.
- Can edit a 30-sec video reel as easily as draft a 300-word thought-leadership post.
- Have a natural sense of what works online (not just what looks good).
- Love fast-paced startups and arent afraid to experiment.
- Understand the difference between marketing strategy and digital execution.
Requirements
- 14 years in Marketing/Content/Social roles.
- Strong portfolio of social media posts blogs or videos.
- Hands-on with Canva/Figma and short-form video editing tools.
- Comfort with AI tools (ChatGPT Jasper etc.) to speed execution.
- Excellent written English; crisp witty copywriting.
Why Join Us
- Be part of the AI transformation of Higher Ed in India & beyond.
- Work directly with founders your work shapes the category.
- No red tape. If its bold and impactful well ship it.
- Build a portfolio that screams: I built a category not just a brand.
Apply if youre ready to make Edwisely the loudest voice in Higher Ed transformation.
Apply now by sending your resume and portfolio to
About Edwisely:
Edwisely empowers educational institutions with cutting-edge Intelligent Learning Infrastructure (ILI) designed to transform the way education is delivered and managed. By leveraging advanced AI-driven analytics and actionable insights we enable personalized learning experiences reduce faculty workload and significantly improve student outcomes.
Our platform bridges the gap between technology and education helping engineering colleges and universities across India to adopt data-driven academic practices optimize teaching effectiveness and foster holistic student development.
At Edwisely we are committed to shaping the future of education by enabling smarter decisions promoting academic excellence and driving impactful digital transformation in the education sector.
Employment Type
Full-Time
