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You will be updated with latest job alerts via emailWe are looking for an experienced Senior Product Manager to drive the Product-Led Growth (PLG) strategy for our Employee Services SaaS platform with a particular focus on onboarding flows end-to-end user journeys activation and self-service adoption. You will lead the ideation deployment and optimization of features and experiences that empower end-users accelerate product adoption and fuel self-sustaining growth.
You will partner closely with Engineering UX Marketing Sales Customer Success and Data teams leveraging quantitative and qualitative insights to develop execute and measure a winning PLG playbook. This is a high-visibility hands-on role requiring strong product sense analytical rigor and a passion for customer-centric growth.
Key Responsibilities
Product-Led Growth Strategy & Execution
Own and evolve the PLG vision and roadmap for the Employee Services SaaS offering championing end-user value and frictionless adoption experiences.
Define launch and iterate on onboarding flows self-serve user journeys in-product guidance and virality levers (e.g. referrals sharing collaboration features).
Relentlessly analyze user behavior funnel metrics and growth data to identify opportunities to increase user activation retention and conversion.
User Onboarding & Engagement
Design and optimize onboarding/activation workflows that drive time to value reduce dropoff and improve NPS.
Champion seamless and delightful first-use experiences leveraging personalization smart defaults and contextual education.
Collaborate deeply with UX/UI and user research teams to run user studies usability tests and A/B experiments.
Measurement & Iterative Improvement
Define and monitor key PLG success metrics (activation adoption engagement expansion churn etc.).
Build a rigorous experimentation framework to test hypotheses measure outcomes and iterate quickly.
Synthesize findings and communicate insights to stakeholders influencing investment and prioritization.
Cross-Functional Leadership
Serve as the voice of the end-user advocating for high standards in usability accessibility and overall product quality.
Collaborate with GTM teams to align PLG initiatives with product marketing sales and customer success strategies.
Drive alignment across Engineering Data Operations and Design to deliver high-impact scalable PLG outcomes.
Qualifications
5 years of product management experience with a minimum of 3 years in B2B SaaS ideally with a focus on workflow/employee-facing platforms or productivity software.
Proven track record designing launching and scaling PLG initiatives and self-serve onboarding flows.
Strong grasp of growth and lifecycle metrics funnel analytics cohort analysis and A/B testing.
Experience driving product roadmaps using customer-centric outcome-driven principles.
Demonstrated ability to synthesize complex requirements uncover root causes of friction and design elegant solutions.
Excellent communication and stakeholder management skills; able to influence at all levels.
Familiarity with modern experimentation and analytics stacks; comfort working closely with data teams and data-driven cultures.
High bias for action strong ownership and a passion for delightful user experiences.
Preferred Qualifications
Experience working with Employee Services HR tech or workflow automation solutions.
Prior experience with viral or collaborative SaaS products.
Technical fluency; background in Engineering or Data is a plus.
Whats in it for you
Drive a critical charter with meaningful ownership and executive sponsorship.
Deliver outsized impact on user and business growth through innovative PLG programs.
Work with a passionate collaborative team committed to transforming how employees engage with their tools.
Competitive compensation equity and generous benefits.
Please note that Zendesk can only hire candidates who are physically located and plan to work from Karnataka or Maharashtra. Please refer to the location posted on the requisition for where this role is based.
Hybrid: In this role our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection collaboration learning and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk is an equal opportunity employer and were proud of our ongoing efforts to foster global diversity equity & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race color religion national origin age sex gender gender identity gender expression sexual orientation marital status medical condition ancestry disability military or veteran status or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application complete any pre-employment testing or otherwise participate in the employee selection process please send an e-mail to with your specific accommodation request.
Required Experience:
Senior IC
Full-Time