Director Of Brand Management (RemoteUsa) Gdm
Director Of Brand Management (RemoteUsa) Gdm
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1 Vacancy
Job Description
About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package including:
- Comprehensive Medical(Rx) Dental and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits including Hospital Indemnity Critical Illness Accident Insurance and supplemental life insurance coverage
- Paid Time Off including Relocation PTO
- Focus on Caring
Shift and Schedule:
Mon. - Fri. (or at Managers Discretion)
Job Type:
Full-Time
About Gray Digital Media (GDM):
Gray Digital Media is a digital agency that helps businesses connect grow and thrive in an ever-changing digital world. We bring together brand strategy digital marketing and creative content to deliver results that matter and were equally committed to building and protecting the strength of our own brand.
Job Summary/Description:
Gray Digital Media is seeking a Director of Brand Management to join our leadership team and drive brand strategy sales enablement and consistency across all touchpoints. This role oversees start-to-finish rollout execution the GDM Playbook and resources the agencys website collateral social media and press presence. The ideal candidate is a strategic leader who can balance big-picture vision with hands-on execution to strengthen and grow the Gray Digital Media brand.
As Gray Digital Media continues to grow were looking for a Director of Brand Management to champion our brand and elevate it across every channel. This position will be at the center of how GDM builds visibility credibility and growth while shaping how we show up in the market.
As part of the leadership team the Director will ensure our story identity and voice are powerful consistent and aligned with business goals. From strategy through rollout they will oversee key initiatives including the GDM Playbook and Resources website marketing collateral social media channels and press/communications presence building a brand that is strong unified and impossible to ignore.
Duties and responsibilities include but are not limited to:
Brand Strategy & Rollout
Lead start-to-finish brand and campaign rollout execution for major initiatives.
Own and evolve the GDM Playbook and Resources ensuring clarity consistency and scalability.
Translate business priorities into actionable brand and marketing strategies that support growth and sales.
Agency Brand Leadership
Oversee Gray Digital Medias website brand collateral social media channels and press releases.
Ensure all internal and external communications reflect a cohesive compelling and professional brand identity.
Leadership & Collaboration
Serve on the Gray Digital Media leadership team helping to shape business direction through brand leadership.
Provide clear direction and oversight for brand initiatives ensuring alignment across marketing creative and sales enablement functions.
Innovation & Thought Leadership
Stay ahead of digital cultural and market trends to keep the GDM brand fresh and relevant.
Identify and implement new opportunities tools and approaches that strengthen the GDM brand across all channels.
Qualifications/Requirements:
- 5 years of digital sales experience
- 3 years of experience in marketing digital products
- Strong understanding of digital marketing and product positioning
- Experience with platforms analytics and measurement tools to run evaluate performance and optimize campaigns
- Ability to manage multiple projects simultaneously and maintain attention to detail in a fast-paced environment
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)
Gray Media Group-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Required Experience:
Director
Employment Type
Full-Time
