Associate Manager, Global Brand Marketing
Associate Manager, Global Brand Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
The Opportunity:
We are seeking a dynamic visionary Associate Manager Global Brand Marketing to provide strategic thinking and drive key marketing planning and activations across a variety of platforms and initiatives. Keys to success will be strong organizational skills with attention to detail excellent communication skills (including written communication and oral presentations to small and large audiences) a can-do attitude a passion for variety and the ability to wear many hats. Strong interpersonal skills and relationship management is crucial for success in this role. This individual must be able to lead and motivate cross-functional teams and provide a compelling vision and strategy be creative yet analytical/financially oriented be resourceful in handling project roadblocks and be a strong executer. The ability to put the consumer first in marketing strategies and planning is critical to this role.
What Your Impact Will Be:
- Ensure all brand marketing projects are supported by business strategy objectives and insights
- Assist in planning and executing brand strategies product launches and promotional campaigns
- Support creative development and review of marketing assets across digital social and retail
- Act as point of contact for brand inquiries and dissemination of brand information and assets
- Work closely with cross-functional partners (content distribution marketing communications digital PR product marketing consumer products) throughout the global marketing plan development and launch process
- Partner with cross-functional Franchise teams Franchise Management (Content Development & Distribution Mobile Gaming Live Events Licensed Consumer Products) to understand nuanced objectives of respective businesses provide brand strategy inputs & deliver against multi-year roadmaps.
- Manage the overarching marketing calendar to drive alignment across global markets
- Independently complete consumer and competitive research projects; provides recommendations to support brand development. Able to synthesize various data inputs and provide easy-to-digest insights and actionable steps.
- Collaborate with global subsidiaries to address global needs and market feedback; support global information needs
- Introduce and present new campaigns strategies and/or research findings multiple times per year to executive audiences.
- Lead cross-functional teams with adept project management skills for flawless execution of high-profile global campaigns.
- Embody the brand perspective and voice serving as reviewer and approver of assets and content across platforms and countries
- Monitor campaign performance and prepare regular reports with key insights
- Synthesize multiple data points and needs from various teams to create strategic POVs/narratives and ensure integrity of narrative is maintained throughout
Qualifications :
What Were Looking For:
- MBA preferred.
- Minimum of 5 years (3 years with MBA)specifically either brand marketing experience or consumer marketing experience.
- 5 years (3 years with MBA) experience in brand marketing (on brand or agency side) franchise management/marketing content marketing or purpose-driven strategy/marketing.
- Thorough understanding of marketing mix and KPIs.
- Experience analyzing data and managing financials.
- Ability to synthesize data and pull insights to create recommendations.
- Strong skills presenting in front of large groups.
- Highly organized independent and detail oriented with strong follow up skills.
- Strong time management planning and project execution skills.
- Excellent written and verbal communication skills.
- Strong interpersonal skills with the ability to build solid collaborative relationships.
- Strong PowerPoint creation and presentation skills proficiency in Outlook Word and Excel.
- Demonstrated a growth mindset by staying curious and continuously learning embracing challenges and improving themselves.
*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential.
Additional Information :
Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.
Visit us at is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
