Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

We are seeking a highly skilled Online Marketing Specialist to lead our digital growth initiatives and elevate our brand presence in the health supplements this role you will design and execute strategic online marketing campaigns that drive awareness engagement and sales across multiple digital platforms. If you have a strong background in digital marketing within the health supplements domain and are passionate about building impactful online experiences this is an excellent opportunity to make a meaningful contribution.

Key Responsibilities:

• Develop and execute comprehensive online marketing strategies to promote health supplement products across multiple digital channels.
• Oversee and manage website marketing activities ensuring all online efforts align with broader brand and business objectives.
• Plan implement and optimize targeted social media campaigns that amplify visibility and support website initiatives.
• Analyze market trends consumer behavior and competitor strategies to identify opportunities for growth.
• Manage online advertising campaigns including PPC display ads and performance marketing initiatives.
• Optimize website content structure and landing pages for SEO to increase organic visibility and drive qualified traffic.
• Collaborate with content creative and design teams to develop engaging brand-aligned digital content.
• Track analyze and report on performance metrics to measure ROI and refine ongoing strategies.
• Stay current with the latest digital marketing trends tools and best practices in the health supplements space.

Qualifications:

• Bachelor s degree in Marketing Business Administration or a related discipline (preferred).
• Minimum of 5 years of hands-on experience in online marketing specifically within the health supplements industry.
• Deep understanding of digital marketing channels including SEO SEM social media and email marketing.
• Demonstrated success in managing and scaling social media campaigns.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication interpersonal and project-management skills.
• Highly self-motivated detail-oriented and capable of managing multiple projects under tight timelines