Social Media Team Leader
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Job Description
Key responsibilities
- Build and execute multi-brand social strategies for LinkedIn & Meta aligned to monthly KPIs (reach engagement MQL/SQL CTR/CPL).
- Own paid social: plan launch and optimize LinkedIn Campaign Manager & Meta Ads Manager campaigns; partner with PPC on funnels/retargeting.
- Lead editorial calendar briefs and production for posts carousels short videos and thought-leadership (exec branding).
- Coordinate with and coach a team (content designer); enforce brand consistency and QA on all assets.
- Set up tracking and dashboards; report weekly/monthly on CTR CVR CPL SQLs referral traffic and MoM growth.
- Coordinate with SEO/PPC/Web Dev on landing pages UTMs GA4 events and conversion paths.
- Support ABM sprints webinars events and PR content amplification; run A/B tests on creatives and CTAs.
Requirements
5-7 years in Social Media/Content with 2 years leading a team; strong B2B background.
Proven hands-on experience with LinkedIn Campaign Manager & Meta Ads Manager (Lead Gen forms retargeting audience building).
Comfortable owning KPIs such as reach engagement rate per post and platform CTR/CPL benchmarks.
Solid grasp of GA4 Tag Manager UTMs Looker/Data Studio; familiarity with Zoho (or similar) for reporting.
Tooling familiarity is a plus: SEMrush/Ahrefs Hotjar/Clarity Hootsuite/Buffer/Zoho Social Canva/Figma.
Excellent English/Arabic copy skills; ability to brief and QA motion/visuals; strong stakeholder management.
Employment Type
Full Time
