Director, SMB Growth Marketing
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Job Location:
San Bruno, CA - USA
Monthly Salary:
$ 143000 - 286000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Position Summary...
What youll do...
About the job
Position Summary...
As the Director of SMB Growth Marketing at Walmart Connect you will design and scale a CRM and lifecycle marketing practice that drives advertiser acquisition engagement and retention across small and medium-sized businesses (SMBs). With a focus on 3P Sellers (domestic and international) and Emerging advertisers you will build personalized data-driven customer journeys that accelerate growth and deliver long-term value.
This role requires a strategic innovative leader who leverages CRM technologies AI-driven marketing and automation to scale programs efficiently. You will create multi-channel multi-touch experiences across owned earned and paid channels to deliver the right personalized content to the right advertisers at the right time. Your leadership will ensure Walmart Connect becomes the partner of choice for SMB advertisers balancing strategic impact with operational excellence.
What youll do...
Accelerate Activations Launch high-velocity marketing programs that drive new advertiser activations at scale prioritizing high-quality segments with the greatest potential for success.
Strengthen Retention Develop always-on lifecycle programs that deepen engagement usage and maximize ROI. Deliver content and recommendations that help advertisers optimize campaigns and build long-term confidence in the platform.
Implement AI-Supported Marketing Programs Integrate AI tools into CRM and lifecycle marketing to enhance personalization optimize campaign delivery and predict advertiser needs. Use AI to scale insights content recommendations and timing for improved efficiency and impact.
Automate Workflows Modernize CRM operations by integrating customer data and performance metrics into marketing automation platforms. Reduce manual processes to increase speed personalization and scalability of lifecycle campaigns.
Multi-Channel Multi-Touch Marketing Design integrated programs that span owned (email site sms in-app webinars) and paid media channels. Ensure coordinated messaging and personalized journeys that meet advertisers where they are.
Institutionalize Experimentation Build a test-and-learn framework to continually optimize activation and retention strategies. Scale what works sunset what doesnt and embed experimentation into the teams core operating model.
Data-Driven Insights Define and track KPIs analyze campaign performance and apply insights to refine strategies. Translate complex data into actionable improvements that enhance advertiser experience and business outcomes.
Cross-Functional Collaboration Work closely with Sales Product/Product Marketing Marketplace Business Operations Analytics and Brand Marketing to align lifecycle and CRM initiatives with broader business objectives.
Team Leadership & Inclusion Lead and mentor a high-performing team fostering a culture of inclusivity innovation and executional excellence. Empower the team to set clear objectives track KPIs and bring forward bold ideas.
What were looking for
810 years of experience in CRM/Lifecycle Marketing for B2B. Proven experience in scaling acquisition and retention campaigns. Experience in retail media is a plus.
Proven success building and executing data-driven customer journeys that improve acquisition engagement and retention.
Expertise in CRM platforms and tools (Salesforce ecosystem Sales Cloud Marketing Cloud etc.) with experience integrating data across sources for lifecycle programs.
Deep collaboration with sales and product teams experience designing and implementing AI-supported marketing programs for personalization and optimization.
Strong track record with multi-channel multi-touch campaigns (owned earned paid) that drive measurable results.
Analytical and data-driven leader with expertise in defining KPIs monitoring performance and translating insights into strategy.
Exceptional communication and stakeholder management skills with the ability to navigate matrixed organizations.
Proven ability to lead inclusive high-performing teams that foster collaboration and innovation.
Preferred Qualifications
MBA or advanced degree.
Previous experience with retail media or digital marketplaces
Experience building new tools and processes from the ground up.
For information about PTO see Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees including English Language Learning and short-form certificates. Tuition books and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility see . Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications. Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.Minimum Qualifications...
or related field.
3 years supervisory experiencePreferred Qualifications...
Primary Location...
850 Cherry Avenue San Bruno CA 94066-3031 United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Walmart started with one man. In 1962, Sam Walton began with just one store and one mission: help people save money so they could live better. As a growing global digital enterprise and with over 11,500 stores, we maintain Mr. Sam’s vision, but now, we are able to help more customers ... View more
