Director, Industry and Solutions Marketing

At Anaplan we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.

Our customers rank among the whos who in the Fortune 50. Coca-Cola LinkedIn Adobe LVMH and Bayer are just a few of the 2400 global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas we behave like leaders regardless of title we are committed to achieving ambitious goals and we love celebrating our wins big and small.

Supported by operating principles of being strategy-led values-based and disciplined in execution youll be inspired connected developed and rewarded here. Everything that makes you unique is welcome; join us and lets build whats next - together!

We are looking to hire an experienced Director Industry and Solutions Marketing to contribute as a key stakeholder and join our growing Industry Solutions and Product Marketing team. At Anaplan we are revolutionizing SPM by transforming the way businesses operate. Our applications for The Office of the CRO are designed to increase sales productivity and maximize revenue through more effective AI-driven go-to-market planning incentive compensation management and sales forecasting. Were looking for individuals excited to be part of a fast-growing company and contribute to the future of SPM and you will play a pivotal role in supporting and promoting these cutting-edge solutions. As a Sales Planning Solution Director youll be working closely with stakeholders across Product Sales GTM Operations Competitive Intelligence and Marketing and you will drive the creation and communication of impactful content highlighting Anaplans advantage in SPM supporting GTM strategy and driving the launches of new applications and products. You will create compelling marketing and field-facing content to drive our marketing and sales programs and be directly responsible for interfacing with our GTM organization.

This leader will partner with multiple stakeholders across Product Sales GTM Operations and Marketing to create differentiated messaging positioning and compelling content to articulate the value of Anaplans end-to-end SPM portfolio (across both its suite of applications and platform offerings). Primary activities to include supporting revenue-generating campaigns tactics programs and events analyst relations interactions product & application launches as well as sales play development and their enablement. You will be responsible for working closely with stakeholders across the business to improve Anaplans market standings increase win rates and drive Net New Annual Contract Value (NNACV) for the business.

Your Impact:

• Drive solution and product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers in the sales & marketing domain
• Partner with SPM product team to develop messaging and positioning build and deliver sales tools across the sales cycle including customer stories sales wins partner stories and other sales collateral and content to enable sales teams to communicate the value of the Anaplan SPM solution portfolio effectively
• Partner with SPM product team to support M&A strategy
• Research buyer personas and market trends via both primary and secondary research to identify potential market opportunities and messages for Anaplans SPM line of business
• Create streamlined sales plays by building messaging in collaboration with Product and marketing functions craft marketing plans drive and support partner enablement in collaboration with partner marketing
• Partner with the Product Management team and other cross-functional teams to lead successful Product launches for newly developed SPM applications with a robust launch plan
• Be a primary liaison to leading industry analysts in the SPM planning domain briefing them frequently and establish and maintain leadership positions in key ranking research
• Serve as a subject matter expert and evangelize our solutions by speaking at conferences tradeshows to analysts and customers

Your Experience:

• 7 years related B2B product marketing or presales experience ideally in in one or more of the following areas: enterprise business applications cloud platforms analytics planning technology SPM planning/execution and AI/ML
• Strong success in helping drive the entire sales cycle: sales enablement selling to customers/partners holding conversations with both line of business executives and technical decision makers
• Content creation and strategic messaging skills including a showcase of work delivered elsewhere
• Proven capability to influence senior executives and purchasing stakeholders with messaging and content
• Demonstrable marketing / launch experience
• High energy creative agile self-sufficient with a can-do attitude ability to manage multiple priorities and bias-for-action with exemplary results
• Outstanding analysis and communication skills in writing and content development

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Our Commitment to Diversity Equity Inclusionand Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce enhances trust with our partners and customers and drives business success. Build your career in a place where diversity equity inclusion and belonging arent just words on paper this is what drives our innovation its how we connect and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued regardless of gender identity or expression sexual orientation religion ethnicity age neurodiversity disability status citizenship or any other aspect which makes people unique. We hire you for who you are and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

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It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals mainly through telephone calls emails and correspondence claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Anaplan does not:

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
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