Sr. Manager, AI-Enabled Content Strategy
Sr. Manager, AI-Enabled Content Strategy
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Job Description
At Zelis we Get Stuff Done. So lets get to it!
A Little About Us
Zelis is modernizing the healthcare financial experience across payers providers and healthcare consumers. We serve more than 750 payers including the top five national health plans regional health plans TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify optimize and solve problems holistically with technology built by healthcare experts driving real measurable results for clients.
A Little About You
You bring a unique blend of personality and professional expertise to your work inspiring others with your passion and dedication. Your career is a testament to your diverse experiences community involvement and the valuable lessons youve learned along the way. You are more than just your resume; you are a reflection of your achievements the knowledge youve gained and the personal interests that shape who you are.
Position Overview
Zelis is seeking a strategic and forward-thinking content marketer to lead the development of enterprise-level thought leadership content that drives Answer Engine Optimization (AEO) and brand awareness. This role is ideal for a content marketer who thrives in a fast-paced collaborative environment and is passionate about storytelling innovation and impact.You will be responsible for crafting and executing a content strategy that supports Zelis goals producing high-impact thought leadership assets in partnership with internal subject matter experts and external vendors. Youll also have input into how Zelis incorporates AI-enabled workflows into its content development process. Youll also be a steward of the Zelis brand voice and values and a champion of modern content creation especially through AI-powered tools.
THE EXPECTATIONS
- AEO content strategy: Define and implement a content strategy that improves visibility in answer engines (e.g. CoPilot Google ChatGPT) ensuring Zelis content is discoverable authoritative and aligned with user intent.
- Thought leadership storyteller: Produce enterprise-level thought leadership content white papers blogs reports articles and digital assets leveraging AI tools internal resources and external vendors.
- AI-augmented editorial judgment: Evaluate and refine AI-generated content for tone accuracy and strategic alignment knowing when human creativity must lead.
- Audience intelligence and personalization: Use behavioral insights persona data and AI tools to tailor content to buying committees and customer journey stages.
- Omnichannel storytelling: Adapt content across formats and platforms using AI including long-form video and interactive experiences.
- Content operations and workflow design: Manage editorial calendars governance frameworks and scalable workflows that integrate internal and external contributors.
- Elevate key voices: Help ghostwrite narratives from subject matter experts that elevate Zelis leadership in the market.
- Strategic research and trendspotting: Identify emerging industry trends and translate research into compelling forward-looking content.
- Performance optimization: Collaborate with cross-functional Marketing stakeholders to measure impact and refine content strategies based on data-driven insights.
- Ethical and inclusive storytelling: Ensure inclusive language ethical sourcing and diverse perspectives in all content.
ABOUT YOU
- Exceptional writing ability: Demonstrated excellence in crafting clear engaging and persuasive content across formats. Sharing writing samples is a requirement.
- AI proficiency: Hands-on experience with AI content creation including AI content creation tools (e.g. Jasper Writer ChatGPT) and a strong understanding of their role in modern marketing.
- Emotional intelligence: Ability to build trust navigate complex stakeholder relationships and lead with empathy.
- Growth mindset. Curiosity resilience and a commitment to continuous learning and experimentation.
- Project Management: Skilled at managing multiple projects with tight deadlines and cross-functional dependencies.
- Education & Experience: Bachelors degree plus 8 years of experience or Masters degree plus 6 years of experience; public company experience is a plus.
- Industry Knowledge: Experience in healthcare and/or technology sectors preferred.
- Portfolio: A portfolio of work demonstrating thought leadership and storytelling capabilities is required.
Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future.
Location and Workplace Flexibility
We have offices in Atlanta GA Boston MA Morristown NJ Plano TX St. Louis MO St. Petersburg FL and Hyderabad India. We foster a hybrid and remote friendly culture and all our employees work locations are based on the needs of the position and determined by the Leadership -office work and activities if applicable vary based on the work and team objectives in accordance with Company policies.
Base Salary Range
$95000.00 - $127000.00At Zelis we are committed to providing fair and equitable compensation packages. The base salary range allows us to make an offer that considers multiple individualized factors including experience education qualifications as well as job-related and industry-related knowledge and skills etc. Base pay is just one part of our Total Rewards package which may also include discretionary bonus plans commissions or other incentives depending on the role.
Zelis full-time associates are eligible for a highly competitive benefits package as well which demonstrates our commitment to our employees health well-being and financial protection. The US-based benefits include a 401k plan with employer match flexible paid time off holidays parental leaves life and disability insurance and health benefits including medical dental vision and prescription drug coverage.
Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
We welcome applicants from all backgrounds and encourage you to apply even if you dont meet 100% of the qualifications for the role. We believe in the value of diverse perspectives and experiences and are committed to building an inclusive workplace for all.
Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process please email .
Disclaimer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex gender identity national origin disability status protected veteran status or any other characteristic protected by law.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities duties and skills from time to time.
Required Experience:
Manager
Employment Type
Full-Time
