Deputy Manager Digital Platforms
Deputy Manager Digital Platforms
Posted on :
20-09-2025
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1 Vacancy
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Job Description
Digital Platforms is an integrated platform offering a diverse range of financial products covering unsecured and secured loans payments cards wallets deposits mutual funds and loans on lifestyle products ranging from consumer durables to home furnishing.
The platform integrates our home-grown e-commerce marketplace Insurance marketplace Investment marketplace payments engine and offers a consumer-tech experience to our customers.
It is a dynamic digital platform providing the right nudges across multiple channels to start resume or finish their purchase or service journey. Our team is responsible for producing and maintaining large volumes of high-quality customer-first content across text creative and video communication to enable the customer to take the desired action.
The role is in our Videos unit where the candidate will be required to work on increasing conversions across our digital channels using videos and other multi-formats content.
Individuals in this role will participate in the video strategy and work with agencies designers and AI-based tools to develop smart effective visual stimuli that will be published on our digital platforms.
He/She will be required to regularly interact with multiple stakeholders across teams like Design Product Digital Customer Experience IT Business and others to deliver creatives/videos that simplify our offerings for the user and persuade them to choose us.
Some of the important responsibilities of the role are
-led Content Strategy
Implement the video-led content strategy to meet business objectives like increase in views leads product awareness and CTR
Execute the video content framework that talks to a varied TG mixes formats and languages (English and vernacular)
Ability to write/edit clear and concise copy and briefs unique to the platform and influence/direct designers and agencies for creative output
Creating the monthly production pipeline review and edit every piece of video content that is produced
Explore AI-based and production automation tools to help create communication stimuli at scale
Manage our agency and partner ecosystem to support high-scale video production
Manage the monthly production flow and maintain data sheets to enable ease of tracking
Management
Oversee the creation of various video formats including explainer videos product demos customer testimonials etc. ensuring timely delivery of projects within budget
Upload and manage video content across multiple digital platforms including the digital platforms and other relevant platforms
Ensure all video content is optimised for each platform following best practices for SEO and audience engagement
Coordinate with the content team to integrate video content on the platforms
Maintain an archive of video assets and ensure proper documentation and tagging
Drive the development of capabilities around production automation upload thereby leading to a reduction in TAT and effort
Work with technology teams to explore Gen AI tools to deliver output at scale and speed
Identifying opportunities for new formats and keeping up with trends in the video content space
obsession and governance
Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
Zero tolerance for content and communication errors
Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
Create checks and balances in the system so that all customer-facing content is first time right every time
tracking
Tracking and analysing production go-live status and engagement metrics using tools like Google Analytics etc.
Gauge efficacy of video content produced and drive changes wherever needed
Provide regular reports on video performance identifying trends insights and areas for improvement
The role will include but not limit to decisions like:
Experiment with new video formats techniques and platforms to continuously innovate and improve the companys video content
Choose from the best communication automation tools to drive creative production at scale
Identify the best production channels to effectively create smart engaging videos at scale
Study performance of live videos drive optimisations to improve key metrics
a)Qualifications
Bachelors degree in Communications Digital Marketing Advertising or a related field
Proven experience as a creative/content writer or in a similar role preferably with exposure to AI-driven content creation.
b)Work Experience
3-5 years of relevant experience in the space of content marketing/advertising experience in Digital Marketing with a focus on video content will be an advantage
c)Skills
Excellent command over the English language
Hands-on experience of copywriting editing and creating communication
Ability to handle complex briefs and ideate out of the box
Creative thinking and problem-solving and visual communication skills
Detailed orientation think of customers entire journey and experience
Strong communication and collaboration skills to effectively work with diverse teams
Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines
Proficiency in AI tools and video editing software (e.g. Adobe Premiere Pro Final Cut Pro) and familiarity with graphic design software (e.g. Adobe After Effects Photoshop)
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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