Marketing Lead
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Job Location:
Any - Colombia
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
We are looking for a strategic data-driven and creative Marketing Lead to lead our marketing function and drive business growth. This role will be responsible for defining and executing the overall marketing strategy building a strong brand presence and generating high-quality leads across channels. You will lead a cross-functional team and work closely to align marketing efforts with company objectives.
Job Responsibilities:
Develop and execute marketing strategies aligned with business goals
Own brand positioning messaging and go-to-market plans
Manage and optimize the marketing budget for maximum ROI
Strengthen brand presence across digital and offline channels
Oversee content strategy public relations and internal communications
Ensure consistency in brand voice tone and visual identity
Lead SEO/SEM paid media email social media and influencer campaigns
Drive lead generation and nurturing to support the sales pipeline
Implement marketing automation and CRM strategies to boost conversions
Build lead and mentor a high-performing marketing team
Monitor and analyze marketing KPIs and campaign performance
Present performance reports and insights to senior leadership
Qualifications :
Bachelors or Masters degree in Marketing Business Communications or a related field
5 years of progressive experience in marketing with at least 3 years in a leadership role
Proven track record in brand building demand generation and digital marketing
Hands-on experience with marketing tools and platforms (e.g. HubSpot Google Analytics Meta Ads LinkedIn Ads SEO tools)
Strong leadership communication and project management skills
Exposure to global markets (EMEA APAC North America) is preferred
Remote Work :
Yes
Employment Type :
Part-time
Key Skills
- Administrative Skills
- Facilities Management
- Biotechnology
- Creative Production
- Design And Estimation
- Architecture
About Company
At INSIDEA, we are a fully remote organization, hiring top talents from across the globe to deliver exceptional digital marketing and HubSpot solutions. Our diverse services are designed to enhance your brands online presence and drive real, measurable growth. From marketing optimiza ... View more
