Product Marketing Manager, Growth
Product Marketing Manager, Growth
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Job Description
Summary:
We are currently seeking a Product Marketing Manager Growth to join our Product Marketing Team in Burnaby Toronto or Calgary.
What your team does:
You will be surrounded by a talented group of high-performing product marketers seasoned in SaaS and driven by collective success. Together you will set the bar for best-in-class marketing practices and use them to maintain our position as the leader in legal practice management.
Who you are:
You are a data-centric marketer with a proven track record of driving product adoption engagement and utilisation. You have a passion for understanding customer motivations behaviours and needs as well as executing best practices for marketing to them.
You are a self-motivated problem-solver that loves data and knows how to effectively source it validate it and apply it to strategies. You are known for your superior communication skills and ability to increase conversion. You have strong collaboration skills and are able to work cross-functionally to bring projects to completion within the projected time frame. You love bringing grounded strategies to life and are energised by execution.
What youll work on:
You will work closely with marketing product management business intelligence and operational teams to drive the adoption utilisation and growth of our high-impact features and products. Your day-to-day will include:
Developing and implementing growth-focused go-to-market plans aligned with product launches user journeys and overall adoption goals.
Conducting customer and product research to generate hypotheses inform strategy and optimize messaging and campaign performance.
Crafting compelling messaging content and assets that educate users highlight value and drive conversion across the lifecycle.
Designing and optimizing buyer and user journey communication flows including upsell nurture and activation programs tailored to personas and product segments.
Leveraging behavioral data and segmentation to deliver personalized in-app experiences and targeted messaging that improve engagement and discoverability.
Collaborating cross-functionally with Product Product Marketing and Customer Success to align on product-led growth initiatives experimentation and messaging strategy.
Project managing cross-functional efforts to ensure clear execution of growth strategies and in-app initiatives from concept through deployment.
Partnering with Product Managers to shape in-app communication that supports key product objectives and sharing insights on product performance and adoption trends.
Working with portfolio product marketing managers to ensure a cohesive and customer-centric experience across the product suite.
Analyzing and reporting on the performance of in-app campaigns and growth initiatives by monitoring key metrics such as activation engagement retention and upsell conversion.
Feeding insights back into the organization by sharing learnings that improve internal understanding of user behavior and growth levers.
What you bring:
Youre seasoned. You have 5 years in marketing preferably in product growth or product marketing management. You know your way around product communication tools and are savvy with Pendo.
You have a data-first approach. Youre adept at using analytics platforms and insights to inform your recommendations and substantiate your approaches.
Youre a strategic yet tactical thinker. You have the ability to take ideas ground them in strategy balance them against company-wide implications and design effective tactical approaches.
Youre intellectually curious. You have a habit of uncovering opportunities investigating the drivers and predicting outcomes.
Youre organised yet flexible. Youre methodical in your approach to structuring work and prioritising as new opportunities arise.
You have a bias toward action. Youre energised by making things happen and getting things done.
Youre collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes.
Youre creative. You have a habit of thinking outside the box in your marketing approaches.
Youre a self-starter. Youre naturally curious resourceful and motivated to make things happen.
A keen interest in improving your craft by using AI.
What you will find here:
Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
Competitive equitable salary with top-tier health benefits dental and vision insurance
Hybrid work environment with expectation for local Clions (Vancouver Calgary Toronto and Dublin) to be in office minimum 2 days per week on our Anchor Days.
Flexible time off policy with an encouraged 20 days off per year.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3 5 7 and 10 years
*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.
Diversity Inclusion Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves and are united by our mission. We are dedicated todiversity equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included valued and enabled to do the best work of their careers wherever they choose to log in from. We believe that different perspectives skills backgrounds and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation please let us know and we will work with you to meet your needs.
Learn more about our culture at We only communicate with candidates through official @ email addresses.
Required Experience:
Manager
Employment Type
Full-Time
