Leading & Driving the sales function for Eternia Organization. Demand Generation & South Footprint Creation for the Sales Department of Eternia start up subsequently creating a network of Influencers (Architects PMCs Faade Consultants) to ensure a brand pull for Eternia range of Aluminum Door/Window systems. Responsible for devising & executing sales strategies as per product & market requirements accelerating revenue returns & growth with a clear focus on bottom line positive pricing.
Job Context:
Eternia as a startup within the Hindalco system is tasked with the responsibility of creating a network of Fabricators who will work exclusively for Eternia range of Aluminum Door/Window systems & ensure a strong inquiry pipeline is created for demand generation. key is to ensure an optimum pricing strategy to strike the right balance between growth aspirations & a positive bottom line.
Job Challenges:
a). To create brand pull amongst the fabricator community who will be able to deliver the steep growth rates
B). Being a startup creating a network of Influencers who can specify Eternia range of products across the projects
C). Getting fabricators from competing brands who can invest into the Eternia requirements especially of a showroom
D). Reaching the correct pricing for new range of Eternia products to take care of the overheads of demand generation & brand creation.
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Establishing Sales Objectives by Forecasting and developing annual sales targets for region & territory projecting expected sales volume average pricing realization & gross margin for existing & new products | Sales Budget & Target formulation aligned to organization strategy |
| KRA2 | Involved in Premium product & project selling Interfacing with Architects builder Interior designer & Faade Consultants community for Retail Business | Meeting clients Architects & Developers on a regular basis |
| KRA3 | Designing market primary (Fabricator level) & secondary (A Category resellers & Influencer community) sales schemes brand development channel development set & improve sales processes ensuring implementation and identifying & developing new fabrication partners | Creating & Presenting Sales pitch to prospective fabrication partners keeping the partners motivated through effective pricing & schemes for ensuring ROI lead generation & dissemination through Digital medium |
| KRA4 | Acquire Industry knowledge about competitors and helping sales team develop marketing positioning statements based on their gathered knowledge. | Helping team with right techno commercial insights enabling them to effectively pitch in the market. |
| KRA5 | Map out and execute growth plans offering clear and constructive strategic insight into institutional/channel market projects govt. projects trading and opportunities in addition to providing in-depth market analysis on a continual basis. | Meeting various stakeholders in the market & creating a proper sales funnel |
Required Experience:
Manager
Base Metals Trading LLC is one of the major marketers of metals and minerals based in Dubai, UAE. Base Metals Trading is mainly engaged in prime mineral products including Aluminium, Antimony, Chromite Ore, Copper Cathode, Copper Concentrate, Copper Rod, Lead Concentrate, Lead Ingots, ... View more