Senior Manager - Integrated Media Planning
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Job Location:
Midrand - South Africa
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Senior Manager Integrated Media Planning
Key Responsibilities
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Functional Strategy Formation: Lead the development and implementation of the Media and Channel Integration strategy ensuring alignment with wider corporate strategy.
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Leadership and Direction: Communicate actions needed to implement the strategy and brand plans; inspire commitment across teams.
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Marketing: Oversee effective creation implementation and maintenance of Media and Channel Integration strategies to achieve ROI and brand presence.
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Budgeting & Costing: Manage and optimise budgets to deliver against business objectives.
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Brand: Ensure integration of A&G Virseker & Partnerships media strategy with the overall brand strategy.
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Stakeholder Engagement: Manage stakeholders up to C-suite level leading engagement plans and collaboration with Marketing Managers.
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Customer Relationship Management: Develop and maintain relationships with key decision-makers and influencers.
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Contract Management: Oversee media buying and partner relationships; negotiate service-level agreements.
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Continuous Improvement: Implement innovation processes and stay up to date with media market developments.
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Performance Management: Lead a diverse team set objectives monitor performance and implement corrective actions.
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Digital Marketing Capabilities: Contribute to the digital marketing roadmap enablement strategies and capability building.
Education
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Grade 12/ SAQA Accredited Equivalent (Essential)
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Relevant 3-year Business-related degree/diploma in Commerce Marketing Media or Advertising (Essential)
Experience
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8-10 years experience in Media or Channel Strategy environment (Essential)
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Experience in financial services (Advantageous)
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3-4 years management experience (Essential)
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
