Director Of Political Data And Analytics (RemoteUsa) Gdm
Director Of Political Data And Analytics (RemoteUsa) Gdm
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1 Vacancy
Job Description
About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package including:
- Comprehensive Medical(Rx) Dental and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits including Hospital Indemnity Critical Illness Accident Insurance and supplemental life insurance coverage
- Paid Time Off including Relocation PTO
- Focus on Caring
Salary/Wage:
$90000 - $110000/annually
Shift and Schedule:
Mon. - Fri. (or at Managers Discretion)
Job Type:
Full-Time
Job Summary/Description:
Gray Media is seeking a strategic and innovative Director of Political Data & Insights to own the end-to-end use of first-party and third-party data in driving customer acquisition engagement retention and advertising performance. You will develop and execute data-enabled marketing strategies that bridge analytics technology and creative executionturning insights into measurable business results for both audience and advertisers.
Duties/Responsibilities include but are not limited to:
Own the development and execution of Political marketing strategies leveraging first-party (CRM transactional behavioral) and third-party data sources. Join strategic calls with Sales teams and key clients to present insights campaign performance results and optimization recommendations
Manage relationships with external data providers and technology partners
Collaborate with sales teams to identify and activate high-value audience segments for digital advertising campaigns.
Develop and manage marketing attribution models to measure the impact of campaigns
Partner with content teams to analyze viewer and reader engagement optimize content placement and enhance audience retention.
Design and maintain dashboards and reporting tools that provide actionable insights to sales marketing and editorial leadership.
Monitor digital consumption patterns to uncover trends and opportunities for audience growth.
Ensure compliance with applicable data privacy and protection laws in all analytics targeting and audience activation processes.
Qualifications/Requirements:
Bachelors degree in Data Science Marketing Analytics Statistics or relevant work experience
5 years of experience in digital analytics targeting or advertiser data solutions for a media company agency or AdTech company
Proficiency in SQL Python R or business intelligence tools such as Tableau Looker or Google Data Studio.
Experience with CDPs DMPs and DSPs for digital audience activation.
Excellent communication skills with the ability to turn data insights into clear actionable strategies.
Strong organizational and project management skills with the ability to work across departments.
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Required Experience:
Director
Employment Type
Full-Time
