Marketing Analyst Manager
Marketing Analyst Manager
Posted on :
18-09-2025
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1 Vacancy
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Job Description
Position: Marketing Analyst Manager
Location: Pieta Malta (office)
Employment type: Full-time
Remuneration: Base salary.
DUTIES AND RESPONSIBILITIES:
- Develop implement and optimize multi-touch and data-driven attribution models.
- Lead the creation and maintenance of marketing mix models.
- Design and execute incrementality and experimental tests to measure campaign impact.
- Build and manage automated dashboards for real-time marketing performance tracking.
- Deliver clear actionable insights and reports to marketing stakeholders.
- Conduct comprehensive ROI and budget analysis across multiple marketing channels including digital and offline media.
- Provide strategic recommendations for budget allocation based on performance data.
- Analyze marketing funnel stages and user segments to assess campaign effectiveness.
- Measure the impact of creative assets messaging and placements on user engagement and conversions.
- Conduct post-campaign analyses and deliver actionable recommendations.
- Collaborate with marketing operations to ensure proper tagging tracking and data integrity across marketing platforms.
- Work alongside data engineering teams to improve data models and support integration of new marketing technologies.
REQUIREMENTS:
- Native / fluent in English with strong command in both writing and speaking.
- 3 - 5 years experience in data analytics roles supporting marketing eCommerce or related fields.
- Strong understanding of marketing attribution methodologies and digital marketing metrics.
- Proficient with data visualization tools such as Power BI Tableau or equivalents.
- Hands-on experience with key marketing platforms (e.g. Google Ads Meta AppsFlyer GA4).
- Familiarity with offline marketing measurement techniques and geo-based lift analysis.
- Solid grasp of marketing performance frameworks including ROAS CAC CLTV and payback period.
- Experience with statistical modeling and experimentation methods such as uplift modeling and A/B testing.
- Knowledge of affiliate marketing analytics and tracking tools.
BENEFITS:
- Comprehensive private health insurance.
- Wellness allowance to support personal wellbeing.
- Complimentary daily meals at the workplace.
- Additional leave for special occasions (e.g. birthday leave).
- Relocation assistance including travel and temporary accommodation support.
- Team events and company-sponsored activities.
- Supportive leadership with opportunities for mentorship and career growth.
Employment Type
Full Time
Key Skills
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