Assistant Director of Athletics for Name, Image, and Likeness (NIL)

Utah State University (USU) is currently hiring an Assistant Director of Athletics for Name Image and Likeness (NIL)This position will be a pivotal member of the Athletics Department driving initiatives that empower student-athletes to build their personal brands develop business acumen and maximize NIL opportunities. This role involves managing NIL platforms providing educational programming overseeing internal NIL contracting and reporting with student-athletes supporting fundraising efforts for internal NIL supporting third-party NIL reporting and fostering relationships with key internal and external stakeholders including coaches compliance staff donors sponsors and multimedia partners.

This is a temporary position and is not eligible for benefits.

The Assistant Director will oversee all NIL-related operations from creating educational resources and analyzing transaction data to coordinating mentorship programs and ensuring compliance with NCAA state and institutional regulations. This position requires a strategic and innovative approach integrating NIL efforts with the universitys mission while staying current on evolving legislative and industry trends. The Assistant Director will also serve as the primary liaison to the Office of Legal Affairs compliance staff and other university units ensuring adherence to all applicable laws and policies.

NIL Coordination and Oversight:

• Serve as the primary coordinator for the departments NIL initiatives reviewing and processing NIL opportunities to ensure NCAA conference and university compliance.
• Develop and implement comprehensive NIL strategies that support student-athletes personal branding entrepreneurship and business development.
• Work with coaches and student-athletes to complete internal NIL contracts and formalize with campus legal and business offices submitting into CAPS according to NCAA policy
• Monitor NIL activities social media platforms and other engagements to ensure compliance with applicable laws and regulations.
• Oversee the vetting and onboarding process for third-party NIL service providers and marketplaces.
• Work with external NIL platforms (e.g. ARMS Teamworks NIL Go) to manage NIL-related documentation education and reporting.
• Ensure NIL-related content is aligned with the departments overall messaging and mission.
• Stay updated on the latest NIL trends legislative advancements and NCAA compliance regulations.
• Provide strategic recommendations to ensure the universitys NIL initiatives remain innovative and competitive within the evolving landscape.

Regulatory Affairs & Reporting:

• Collaborate with the compliance unit to ensure that all NIL activities comply with NCAA state and institutional regulations.
• Serve as point of contact for policy-related questions and communicate with the Office of Legal Affairs regarding state law application and legal concerns related to NIL.
• Generate analyze and distribute monthly NIL transaction reports tracking the success of student-athletes NIL activities.
• Develop and produce a quarterly and annual NIL report summarizing key activities transactions and strategic outcomes related to internal
• NIL activity at USU.
• Share insights and outcomes with key university leadership and external partners.
• Develop annual NIL budgets for each USU program in collaboration with business office and each respective head coach subject to approval by the Director of Athletics.
• Maintain accurate records of NIL deals and disclosures in compliance and budgeting software systems.
• Conduct regular audits and risk assessments of NIL engagements.
• Maintain dashboards for real-time monitoring of NIL activity and performance indicators.

Educational Initiatives and Student-Athlete Support:

• Coordinate NIL educational programming for student-athletes coaches and staff including personal branding contract negotiations and financial literacy.
• Deliver programming on NIL-related topics including personal branding marketing strategies and business acumen.
• Serve as point of contact for NIL Go for student-athletes for questions and concerns related to reporting of third-party agreements
• Support student-athletes in developing and evaluating NIL opportunities that align with their goals.
• Assist with student-athlete development initiatives tied to NCAA compliance and NIL.
• Stakeholder and Community Engagement:
• Build and maintain strong connections with external partners including sponsors donors and other key stakeholders to enhance NIL opportunities.
• Support fundraising efforts for internal NIL including partnering with Development staff and playing material role in soliciting gifts related to NIL
• Assist in the creation of NIL-focused fundraising campaigns and donor engagement strategies.
• Cultivate relationships with internal units such as compliance student-athlete development external engagement multimedia rights holders and the Office of Innovation.
• Serve as a point of contact for NIL inquiries from internal and external stakeholders including boosters agents and prospective students.
• Represent the Athletics Department on policy related and NIL-related calls webinars and educational workshops.
• Additional Responsibilities:
• Support game management operations for select events.
• Other duties as assigned

Minimum Qualifications:

• Bachelors degree in business sports management law or a related field.
• Minimum of 5 years of experience in business development athletics compliance or sports administration.
• Including at least one year of experience in NIL coordination or a related role (internship or graduate assistantship included).

Preferred Qualifications:

• Masters degree.
• Familiarity with NIL-related policies and industry.
• Experience with digital content creation and social media marketing.
• Experience in fundraising and donor management.
• Background in personal brand management or creative content strategy.
• Proven ability to work with diverse populations and high-energy personalities.

Knowledge Skills and Abilities:

• Knowledge of state law impacts on policies procedures and guidelines related to NIL.
• Strong project management organization and detail orientation with an ability to manage and track large amounts of information for accuracy and timeliness.
• Effective written and verbal communication skills.
• Ability to follow processes and procedures with attention to detail and follow through.
• Strong interpersonal skills to deal effectively with individuals of all levels and work with a diverse group of students coaches faculty and staff.
• Proficiency in technology including Google Suite Microsoft Office suite and social media applications. Knowledge of ARMS or Teamworks
• preferred.
• Knowledge of and commitment to NCAA and University rules and regulations; ability to understand interpret and provide compliance-related information sessions.
• Ability to manage multiple tasks effectively in a dynamic environment.

Along with the online application please attach:

1. Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under Resume/CV
2. Name and contact information for 3 professional references to be entered into Candidate Profile
3. Cover letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

Employees work indoors and are protected from weather and/or contaminants but not necessarily occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

Founded in 1888 Utah State University is Utahs premier land-grant public service university. As an R1 research institution Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local regional and global communities. USU prepares students to be active civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a high-quality and affordable education USU remains a leader in research discovery and public impact.

USU enrolls 28900 students both online and in person atlocations throughout the state. Utah States 30 locations include a main campus in Logan Utah residential campuses in Price and Blanding and six additional statewide campuses along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years USU Extension has served and engaged Utahns in all of Utahs counties.

Competing at the NCAA Division I level USU is a proud member of the Mountain West Conference and will join the Pac-12 Conference beginning in the 2026-2027 season. The Aggies long-standing tradition of athletic and academic excellence is exemplified by conference championships in multiple sports reflecting USUs commitment to perseverance and achievement.

Utah State is dedicated to fostering a community where all individuals feel respected valued and supported. We seek to recruit hire and retain people from all walks of life who willchampion excellence in education research discovery outreach and believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be recognized our commitment to employees when they namedUtah State the best employer in Utahin 2023.Learn moreabout USU.

The university provides aDual Career Assistance Programto support careers for partners who are also seeking is committed to providing access and a reasonable accommodation for individuals with disabilities. To request a reasonable accommodation for a disability contact the universitys ADA Coordinator in the Office of Human Resources at or.

*updated 09/2025

In its programs and activities including in admissions and employment Utah State University does not discriminate or tolerate discrimination including harassment based on race color religion sex national origin age genetic information sexual orientation gender identity disability status as a protected veteran or any other status protected by University policy Title IX or any other federal state or local law.

Utah State University is an equal opportunity employer and does not discriminate or tolerate discrimination including harassment in employment including in hiring promotion transfer or termination based on race color religion sex national origin age genetic information sexual orientation gender identity disability status as a protected veteran or any other status protected by University policy or any other federal state or local law.

Utah State University does not discriminate in its housing offerings and will treat all persons fairly and equally without regard to race color religion sex familial status disability national origin source of income sexual orientation or gender identity. Additionally the University endeavors to provide reasonable accommodations when necessary and to ensure equal access to qualified persons with disabilities.

In all circumstances Utah State University follows state and federal laws related to sex-segregated spaces.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USUs non-discrimination policies:

Matthew Pinner

Executive Director

Civil Rights & Title IX Office

Old Main Rm. 401D

1400 Old Main Hill Logan UT 84322

Cody Carmichael

Title IX Coordinator

Old Main Rm. 402D

1400 Old Main Hill Logan UT 84322

For further information regarding non-discrimination please visit or contact:

U.S. Department of Education

Denver Regional Office

U.S. Department of Education

Office of Assistant Secretary for Civil Rights

*updated 06/2025