Social Media Program Manager
Social Media Program Manager
Posted on :
15-09-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
15-09-2025
Job Description
The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. We cannot imagine life without art; it inspires and connects us every day. Now more than ever these connections matter and are aligned with our values.
Inclusive: We strive to be a museum of many voices in dialogue.
Passionate: We believe working with art is more than a job or trusteeship - its a way of life.
Brave: We are committed to approaching our work with courage and a sense of adventure always ready to explore new perspectives.
Empathic: We aim to act like a person not an institution.
SFMOMA is a place for the infinitely curious to explore support and experience the art of our time. We believe that modern and contemporary art can influence the way we think view the world and embrace the many voices and perspectives around us. We aspire to foster an environment that elicits joy nurtures a sense of belonging and purposewhere difference is seen as a strength and every one is appreciated for their whole self.
Schedule: Full Time 35 hours/week at least three days working onsite
Under the supervision of the Associate Director of Social Media and Content Marketing the Social Media Program Manager is responsible for overseeing the day-to-day strategy development execution and analysis of social media content on Instagram Facebook X TikTok Threads and LinkedIn.
This role is pivotal in amplifying the SFMOMA brand by driving the creation of creative engaging and timely social media content that fosters meaningful connections with our audiences. It requires the ability to analyze audience needs and apply strategies that expand reach and deepen engagement. The Social Media Program Manager will work closely with the Associate Content Producer Social Media to bring SFMOMAs mission exhibitions and programs to life aligning with marketing objectives.
The position will also play a key role in influencer and partnership strategysupporting event planning and execution for influencer activations conducting research to identify and cultivate relationships with relevant creators and liaising with cultural partners or collaborators to extend SFMOMAs reach. While this role does not focus on commissioning paid influencer content it will broker and nurture opportunities for collaborations events and organic partnerships.
Responsibilities & Duties
- Maintain and manage the social content calendar and channel strategy ensuring alignment with institutional priorities and meeting deadlines. Report to museum-wide content groups on a weekly basis.
- Oversee the day-to-day production and execution of social media content across Instagram Facebook X TikTok Threads and LinkedIn.
- Develop social media campaigns for exhibitions events and programs to drive engagement visitation and earned revenue. Present social strategies at cross-function meetings.
- Edit all social media content ensuring proper grammar adherence to best practices for each channel and overall alignment with SFMOMA tone brand visual identity.
- Collaborate with cross-departmental teams to gather content obtain clearances and coordinate proper reviews and approvals.
- Manage influencer strategy by establishing and maintaining relationships with social media influencers to develop a strong network that expands SFMOMAs visibility and community engagement.
- Plan and coordinate influencer activations and events from outreach and logistics to on-site support.
- Liaise with external partners and collaborators to coordinate co-promotional opportunities.
- Monitor and respond to community engagement in line with institutional guidelines. Demonstrate a deep understanding of target audiences and effective tactics to grow audiences and increase engagement.
- Track analyze and report on content performance metrics to inform ongoing optimization. Provide monthly quarterly yearly and campaign-level social media reports. Stay current on social media trends platform updates and best practices to inform content execution.
Qualifications & Skills
- Bachelors degree or equivalent experience
- Minimum of four (4) years of experience in social media management content production or digital marketing
- Strong understanding of social media strategy
- Strong copywriting and copyediting skills for social is a must.
- Strong content creation skills including graphic design and video editing; proficiency with Adobe Creative Suite (Photoshop Premiere) or equivalent tools
- Demonstrated ability to manage a content calendar and oversee daily social media workflows
- Strong project management skills with the ability to balance multiple priorities and deadlines in a fast-paced environment
- Experience with influencer or partnership coordination including event support relationship management and cross-promotional initiatives
- Excellent communication and collaboration skills for working across teams and with external partners including the ability to deal effectively and courteously with the public artists vendors and museum staff at all levels
- Analytical mindset comfortable tracking metrics and using insights to inform content decisions
- Knowledge of current social media trends best practices and platform-specific nuances
- Detail-oriented highly organized and committed to maintaining the museums brand voice and quality standards
- Interest background and knowledge of art history a plus. Knowledge of or keen interest in learning modern and contemporary art and the SFMOMA collection
- Ability to meet deadlines and maintain confidentiality
$79000 - $95614 a year
Job posting open date:9/12/25
All jobs posted will remain open for at least five business days.
We encourage both internal and external candidates to apply within the initial open posting period as the application close date may or may not be extended beyond that initial period. Applications will not be accepted after a posting has been closed.
Location: San Francisco 151 3rd Street.
Benefits: PTO Medical Dental Vision Flexible Spending Accounts Pet Insurance Life and AD&D Coverage Disability Insurance Mental Health and Wellness Benefits Discount Programs Pre-Tax Commuter Benefits 403(b) Retirement Savings Plan SFMOMA Membership and more
At SFMOMA we do not believe that any applicant can or should meet every qualification listed in a job posting. We are committed to welcoming applicants from all backgrounds and professional paths who are inspired to join a mission-driven community-oriented organization grounded in inclusivity passion bravery and empathy.
If this describes you we encourage you to apply.
Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
SFMOMA is an equal opportunity employer that is committed to diversity equity inclusion and accessibility. No person shall be discriminated against based on race color religion gender gender identity age genetic informationancestry/national origin marital status disability medical condition HIV status sexual orientation veteran/military status and any other category protected by federal of state law.
You may request reasonable accommodation if you are unable to or are limited in your ability to access job postings or provide additional information asked in the job posting.
You can request reasonable accommodation by contacting the People Team at
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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