Director of Demand Generation & AI Marketing Operations

As the first Director of Demand Generation & AI Marketing Operations at youll play a pivotal role in shaping and scaling high-quality pipeline growth for our enterprise business. This is a highly hands-on role that blends creativity analytics and automation to deliver measurable impact. Leading with AI and automation youll own the strategy and execution of digital campaigns oversee website optimization drive GEO/SEO strategy and design and optimize marketing automation processes like lead routing scoring and system integration. Youll partner closely with sales product marketing and external vendors to ensure is continuously driving demand awareness and conversion at scale.

This role will report to Chief Product & Engineering while maintaining a close working partnership with Marketing and Enterprise teams.

Please note that our Boston teams work in a hybrid capacity and collaborate at least 2x per week onsite. Ideal candidates will be based in the greater Boston area.

What you bring

• 5-7 years of experience in growth marketing demand generation or digital marketing B2B SaaS with an enterprise focus is a must.
• Proven track record of building and scaling growth programs that deliver measurable pipeline
• Strong experience with AI workflows and automation e.g. ChatGPT Cursor Copilot Claude Figma Al Midjourney Gemini
• Strong experience using workflow automation tools (like Zapier N8n etc.)
• Strong background in website optimization and GEO/SEO with experience leading testing and performance improvement initiatives
• Expertise with HubSpot Salesforce GA4 LinkedIn Ads Manager Google Ads and GEO/SEO tools such as Ahrefs or SEMrush
• Experience working with external vendors or agencies to extend capabilities and scale programs
• Experience in growth-stage startups or tech-driven environments ideally where automation and tooling were key to scaling demand

What youll do

• Lead enterprise growth through an AI-first approach embedding automation and data-driven decision-making into every channel and campaign
• Lead website optimization efforts implementing testing frameworks and conversion strategies to improve performance
• Build manage and optimize marketing operations and automation workflows including lead routing scoring integrations and CRM processes (HubSpot Salesforce enrichment tools etc.)
• Oversee paid media campaigns (LinkedIn Google etc.) ensuring effective targeting messaging and ROI
• Direct GEO/SEO initiatives including strategy development and management of external partners/agencies
• Analyze report and present campaign performance to leadership using insights to refine future strategies

If your experience is close but doesnt fulfill all requirements please apply. is on a mission to build a special company. To achieve our goal we are focused on hiring people with different backgrounds perspectives and experiences.

is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics. participates in the E-Verify program in all US states as required by law.

At we have established a workplace culture that values fairness and equal opportunities and we believe it is crucial for fostering a positive and productive environment. Regularly reviewing and adjusting pay practices to align with legitimate drivers of pay such as job level geographic location and performance demonstrates a commitment to maintaining equity within the commitment to ongoing assessment and improvement is key to creating a workplace that is not only diverse and inclusive but also fair and just. Anticipated salary range for this role is $135k-$155k subject to local market and candidates skills and experience. Comprehensive health benefits unlimited paid time off and other benefits included. Relocation assistance may be offered/available for certain roles.

is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability please let us know at

About :

Selected byTIMEMagazine as one of the Top 100 Most Influential Companies in the World is the worlds leading Resilience Platform. Combining next-generation space technology advanced generative AI and proprietary weather modeling delivers unmatched forecasting and decision-making capabilities. Trusted by six of the top ten Fortune 500 companies empowers organizations to proactively manage weather-related risks opportunities and enhance operational efficiency. From cutting-edge weather intelligence to real-time early warning systems enables predictive impact-based action for a safer more resilient future. Learn more at .

Ethos: Our ethos guides us in everything we do - The people of Tomorrow are here to make an impact they show true grit and always put people first.

How we roll:We believe that magic happens when people work together. The People of Tomorrow take ownership with a bias for action. We believe in transparency and directness putting work before ego and empathy. The People of Tomorrow have a can-do attitude are resilient and curious. They are growth oriented value people striving to be experts and love to have fun. Here your success is achieved by your impact and deliveries and not by the hours you put in. We have flexible hours and unlimited vacation days policy. The People of Tomorrow show empathy mutual respect and work as one diverse team. We grow fast and move faster but we always see people first. Each person has their own career growth path for we believe that the only way for the company to grow is if you grow.