Director, Digital Transformation (Product)

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profile Job Location:

London - UK

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

Role: Director Digital Transformation (Product)

Location: UK London

Job type: Full time Permanent Hybrid


This position offers a hybrid work model allowing flexibility between working from home and our office.

Due to the nature and scope of the role you will be expected to work 4 days in the office per week.


Why QS

At QS we believe that work should empower you. Thats why we foster a flexible working environment that encourages every employee to own their career whilst flourishing personally and professionally. Our company values underpin everything we do we collaborate respect and support each other.


Its our mission to empower motivated people around the world to fulfil their potential through higher education ensuring that everyone has access to opportunities that change lives.


Our diversity makes us stronger. By sharing our experiences we learn from one another and achieve more together driving progress across the sector.

At QS youll be responsible for implementing real change in the international higher education landscape. Youll take on meaningful challenges that see a positive impact across the business and the wider sector.

Were confident youll feel right at home here. QS was named as one of Newsweeks Top 100 Most Loved Workplaces in the UK (October 2023) recognising the respect trust and appreciation that drive our culture every day. And as a gold-accredited Investors in People organisation putting us among the top 28% of workplaces globally its official: QS is a place where everyone can thrive.

As a Director Digital Transformation (Product) this is what youll be doing:

We are transforming how we engage students across multiple channels including our digital platforms online communities and partner integrations. Our goal: connect students via a unique and distinctive customer proposition with the right institutions while enabling our clients to recruit their ideal candidates.


This role will build student-focused digital solutions that:

  • Drive engagement across a full and distinctive student journey.
  • Monetise engagement and conversion via institutional client partnerships (not student fees).
  • Target and convert high-value student segments as recruitment dynamics evolve.


We are seeking a product leader with:

  • Demonstrated success in taking a digital product from launch to profitability in todays online landscape or in transforming a legacy product to align with the behaviours and expectations of Gen Z and Gen Alpha.
  • Experience of delivering a distinctive customer service experience on digital platforms.
  • Expertise in optimising for AI-driven search while protecting proprietary data.
  • Strong product background and understanding of the technology teams and processes needed to deliver impactful digital solutions.
  • The ability to deliver a cohesive digital strategy that grows engagement conversion and revenue.


Role responsibilities

Product vision strategy and roadmap

  • Define and execute a digital strategy that scales student engagement and drives institutional conversions.
  • Develop maintain and communicate a clear product vision and multi-quarter roadmap aligned to business objectives.
  • Own the end-to-end student experience from initial engagement to enrolment across all QS channels and platforms.
  • Build launch and scale products informed by market trends competitor analysis and user insights.
  • Innovate in user journeys personalisation and matching using emerging technologies including generative AI.
  • Apply scalable platform thinking designing modular extensible solutions to support future growth and integrations.
  • Ensure products meet legal data privacy and ethical AI standards.

Product discovery and market insight

  • Drive structured discovery processes including market research competitor analysis and user interviews to rapidly validate ideas before moving to build.
  • Identify and target high-value student segments as recruitment dynamics evolve.
  • Safeguard QSs high-value datasets while maximising AI-influenced search opportunities.
  • Establish formal innovation pipelines for rapid prototyping experimentation and commercialisation of new ideas.
  • Incorporate global and inclusive design principles ensuring solutions meet accessibility and localisation requirements.

Planning prioritisation and execution

  • Define the QS student experience and ensure clear points of distinctiveness and differentiation are maintained relative to competitors.
  • product requirements and manage a clear data-driven prioritisation process balancing customer value business impact and technical feasibility.
  • Implement and refine product development frameworks (e.g. Agile Scrum Kanban) to improve delivery speed and quality.
  • Manage product budgets and resource allocation to ensure efficient delivery.
  • Oversee back-end systems including CRM platforms.
  • Integrate systems with partner institutions to enhance conversion and value.
  • Drive operational excellence in delivery processes release management and quality assurance.

Cross-functional leadership and stakeholder engagement

  • Lead within the Candidate Engagement senior leadership group the end-to-end student experience across QS assets
  • Lead and mentor product managers collaborating closely with technology leads to deliver rapid data-driven improvements.
  • Facilitate alignment across marketing sales operations and engineering through regular updates workshops and decision-making forums.
  • Actively contribute to building a strong internal product culture and community embedding best practices and coaching PM talent.

Metrics measurement and continuous improvement

  • Establish measurable success criteria track performance against key metrics and adjust strategy accordingly.
  • Define analytics requirements use experimentation (A/B multivariate) and behavioural data to drive product decisions.
  • Coordinate go-to-market planning product launches and post-launch analysis in collaboration with cross-functional teams.
  • Identify assess and mitigate product market and operational risks throughout the development cycle.
  • Manage the full product lifecycle from ideation through optimisation to timely retirement of underperforming features.
  • Link product outcomes directly to commercial impact through ROI analysis pricing models and monetisation strategies.

Other duties

  • Any other duties that fall within the scope and purpose of the role.

Key skills and experience

  • Track record of taking digital products from concept to profitability.
  • Track record of mapping out and delivering distinctive customer journeys
  • Strong product leadership in digital engagement and conversion.
  • Understanding of AIs impact on search discovery and conversion.
  • Solid grasp of key technologies architectures and integration approaches enabling effective collaboration with technical teams.
  • Ability to translate engagement into measurable revenue through institutional partnerships.
  • Strong leadership communication influencing and stakeholder management skills.

Please note if you dont meet all the criteria but believe you have the skills and passion to thrive in this role we encourage you to apply.


So who are we and what do we do

QS is the world leader in higher education services analytics insights and intelligence. From consultancy to student mobility academic partnerships to branding solutions our services power both institutional and individual success.

Were behind the worlds most widely read university rankings (Meltwater 2023). Our QS World University Rankings reach hundreds of millions shaping decisions and guiding futures.

Since launching in 1990 our impact and influence have only grown. Today we work with more than 2000 of the worlds leading higher education institutions over 12000 employers and governments seeking change and socioeconomic development through higher education.

Join QS and youll join an 800-strong community of problem-solvers creators collaborators and change-makers based in 40 countries and 11 international offices including Australia Malaysia India Romania Singapore France Germany the USA and our headquarters in London.

With every talented new hire business acquisition and bold initiative were strengthening our reach and delivering even greater value to institutions and learners worldwide. Are you ready to shape the future of higher education

We take investing in our people very seriously.

As standard you will have:

  • Competitive base salary
  • Access to an annual bonus scheme (for qualifying roles only)
  • 25 days annual leave plus bank holidays increasing to 27 days after 5 years
  • Access to a Buy Holiday scheme allowing you to buy up to 5 additional holiday days per year
  • Enhanced maternity and paternity leave
  • Generous pension through Royal London
  • Comprehensive private medical insurance and wellness scheme through Vitality
  • Access to QSmiles a discount scheme that actually makes a significant difference
  • Cycle to work scheme
  • A vibrant social environment and multicultural and multinational culture

But thats not all. Outside of these standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:


  • Free subscription to the Calm App the #1 app for sleep meditation and relaxation
  • A focus on welfare which is led by our global wellness team with mental health first aiders globally
  • Access to a variety of diversity and inclusion initiatives and groups
  • Strong recognition and reward programs including a peer-to-peer recognition platform quarterly and annual QS Applaud Awards Connect with your Career annual PD event
  • Support for volunteering and study leave
  • Free subscription to LinkedIn learning with over 5000 courses and programmes at your fingertips
  • Options to join our outstanding global Mentorship programme

Like what youve heard Great apply now!

As a candidate we know the application and interview process can be daunting and so its important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.

Equal opportunities

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another be stronger together and enable our business to thrive.


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Role: Director Digital Transformation (Product)Location: UK LondonJob type: Full time Permanent HybridThis position offers a hybrid work model allowing flexibility between working from home and our office.Due to the nature and scope of the role you will be expected to work 4 days in the office per ...
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We are QS Quacquarelli Symonds, the global higher education experts. We connect universities, business schools, employers, governments and students.

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