Product Marketing Specialist
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Job Summary
Why Join Us
Visa Direct is one of Visas fastest-growing capabilities enabling real-time money movement across the globe. Our Global Product Marketing team plays a critical role in shaping how Visa Direct is positioned launched and adopted by clients worldwide. If youre passionate about payments technology marketing and data-driven insights this is your opportunity to make an impact in a dynamic global environment.
The Role
We are looking for a Product Marketing Specialist to join the Visa Direct Product Marketing team. This role is ideal for someone with 35 years of experience in product marketing or related fields who wants to deepen expertise in a global high-growth payments environment. Youll support go-to-market activities for Visa Direct and related products working closely with senior team members to deliver research insights and marketing content that drive product adoption and client engagement.
Reporting to the Senior Manager Product Marketing you will play a key role in connecting product strategy to marketing execution ensuring our solutions resonate with clients and deliver measurable impact.
What Youll Do
- Co-ordinate GTM plans for product launches pulling together multiple teams
- Create product and audience specific intel marketing messaging value propositions and narratives
- Develop marketing content to support global and regional teams
- Coordinate and drive research and deliver plans and materials to support dissemination of findings internally and externally
Key Internal Partners
- Global Product Management
- Sales Enablement
- Customer Growth
- Integrated Marketing Field Marketing
- Sales and Sales Operations
- Corporate Communications
- Analytics and Research teams
Qualifications :
Minimum Qualifications
- Experience in B2B product marketing product management or related roles
- Strong project management skills with attention to detail
- Proven ability to craft positioning messaging and content for B2B audiences
- Excellent written and verbal communication skills
- Strong collaborative mindset and eagerness to learn
- Proficiency in Microsoft Office (PowerPoint Excel)
- Ability to manage multiple tasks and deadlines in a fast-paced environment across timezones
Preferred Qualifications
- Experience in tech b2b payments or fintech
Experience working in a matrixed organisation
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Sales Experience
- Marketing
- Customer Service
- Communication skills
- Military Experience
- Retail Sales
- Product Demos
- Customer Support
- Product Management
- Product Development
- Unity
- Microscopy
About Company
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and b ... View more
