Senior Executive - Social Media

BookMyShow is Indias biggest entertainment company. We are the go to entertainment platform for millions of transacting users who watch movies and out of home entertainment. We also produce and manage the biggest music events live performances sports plays across India such as Lollapalooza Coldplay Ed Sheeran Bandland Guns N Roses U2 Cirque De Soleil Indian Premier League and others.

From the wild ecstasy of Lollapalooza to the soulful strains of Coldplay the fiery chords of Ed Sheeran the rebellious anthems of Guns N Roses the celestial hymns of U2 the whimsical enchantment of Cirque du Soleil and the roaring fervor of the Indian Premier League we orchestrate a pantheon of experiences that dazzle the subcontinent. Our rocket ship launched in 2007 and we are travelling at breakneck speed as we create communities and redefine the entertainment experience space in India; we are literally defining the concert economy.

Overview:

Are you the kind of person who thinks in Reels talks in memes and scrolls Instagram like its market research Were looking for a Senior Social Media Executive to join our social team at BookMyShow someone who can turn moments into viral content and bring our brand voice to life with every scroll swipe and double tap.

In this role youll be curating and executing campaigns across everything we do from concerts comedy movies festivals and sports to all things brand love. If youve got a strong creative muscle and the ability to get things done fast and efficiently this ones for you

Your Profile:

1. Campaign Planning & Execution: Create plan and execute social-first campaigns across categories like music movies sports stand-up and more.
2. Content Ideation & Creation:Come up with quirky viral scroll-stopping content ideas from clever copy to meme formats to reel scripts.
   Be hands-on: write shoot edit and publish content across BookMyShow and BookMyShow Live.
3. Trendspotting: Stay on top of the latest Instagram trends audio tracks and content formats and plug BookMyShow into pop culture conversations in real time.
4. Community Management: Make our brand voice shine through in comments replies DMs not just on our own posts but also on other relevant pages where our TG lives. (Yes you will be that funny mysterious admin we all want to be friends with.)
5. Execution & Coordination: Work closely with internal teams (marketing design content partnerships) and external vendors (photographers editors creators) to ensure smooth execution.
6. Reporting & Insights: Share weekly performance reports with insights learnings and ideas for content optimization.
7. Live Coverage & Weekends: Cover our events in real-time (which includes travel and working weekends**) whether its a stadium concert comedy gig film premiere or festival.

Your Checklist

1. 4-5 years of experience managing social media for a youth or pop culture brand.
2. Strong creative sensibility can write great captions come up with fun ideas and understand what makes something go viral.
3. Knows the Instagram ecosystem in and out reels trends meme formats content creators etc.
4. Basic video editing reel-making and design skills
5. Experience in community engagement with a solid understanding of digital brand tonality.
6. Highly organized proactive and able to multitask across multiple campaigns at once.
7. Cool under pressure and actually enjoys the madness of live events.