Brand & Marketing
Brand & Marketing
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Job Description
About FarMart CPG
FarMart CPG is a tech-backed clean-label food brand offering traceable premium-quality staples crafted for modern Indian households and institutions.
Were not here to be the cheapest. Were here to deliver the highest value through variety-grade integrity quality assurance and transparent sourcing. Think safe trusted and accessible products for the millennial and Gen Z shopper who values health quality and convenience.
Our Journey
Founded in 2015 by childhood friends Alekh Sanghera and Mehtab Singh Hans FarMart began as a mission to make farming profitable scalable and tech-forward.
Over time weve evolved into a full-stack food value chain platform positively impacting 3.2 million farmers and over 2000 food businesses worldwide. Backed by some of the worlds most respected investors General Catalyst Matrix Partners Omidyar Network and Avaana Capital were now building the consumer-facing side of that ecosystem: FarMart CPG.
The Role - Brand / Marketing
Were looking for a dynamic insight-driven Brand/Marketing individuals to lead our consumer play someone who can craft meaningful narratives launch great products and help us shape the next-generation staples brand.
Youll:
Drive new product launches from concept to market
Build and execute multi-channel campaigns (digital ATL BTL)
Create a brand that urban families and millennials trust deeply
Manage P&L pricing packaging and go-to-market strategies
Champion consumer insights and brand storytelling rooted in transparency and quality
Collaborate across functions and with partners agencies and even celebrities
Why FarMart CPG
A chance to build Indias most trusted clean-label food brand
Work at the intersection of tech trust and traceability
Be part of a mission-driven VC-backed company with real-world impact
Lead with purpose and shape how India eats for generations to come
Employment Type
Full-Time
