Product Marketing Specialist
Share
Job Location:
Amsterdam - Netherlands
Monthly Salary:
Not Disclosed
Posted on:
21 days ago
Vacancies:
1 Vacancy
Job Summary
About the Marketing Team
The Marketing Team is responsible for branding and communication demand generation customer experience and product marketing. By bringing these elements together into a cohesive strategy the team works to deliver on our global brand promise.
Based at our headquarters in Amsterdam the team collaborates closely with our offices in the US Canada Germany the UK and APAC regions.
About the Role
We are seeking a Product Marketing Specialist who excels in understanding technical content and can effectively identify and articulate the customer benefits of our products as well as market this role you will focus on understanding customer needs - through independent and external research - and translating them into compelling value propositions and messaging.
You will collaborate with product management and marketing teams to develop engaging go-to-market strategies for new and existing products and create marketing programs that effectively reach target audiences generate leads and drive revenue.
Key Responsibilities
- Collaborate with the product team to identify key product marketing priorities and articulate the customer benefits of our products.
- Develop marketing deliverables and content such as sales enablement documents case studies product videos and website copy.
- Conduct market competitive and customer research to stay informed about industry developments and to understand how our products compare.
- Translate product benefits into demand generation activities that engage and inform prospects.
- Monitor the buyer journey to track product feature adoption and usage providing feedback and suggestions for improvement to the product team and other departments.
- Manage relationships with industry analysts.
- Drive and manage the go-to-market process for new product introductions including coordinating communication plans and ensuring alignment with brand positioning.
What Were Looking For
- 3 years of experience as a Product Marketing Specialist.
- Demonstrable experience in marketing data analytics and tools.
- Strong organizational prioritization and stakeholder management skills.
- A BSc/BA in marketing communications or a related field.
- A blend of commercial awareness and creative thinking.
- Experience with marketing automation tools (e.g. CRM automation platforms) and Google Analytics is a plus.
- Excellent writing and communication skills with a strong command of English.
Benefits include:
The salary for this position ranges from 47.000 Euros to 65.000 Euros annually (including the holiday allowance) depending on your experience and skills.We also take internal equity into account to ensure fair and consistent compensation across our team.Next to salary we offer the following benefits:
- Participation in annual company bonus scheme and company pension
- Internet allowance
- Working from home policy
- Work from abroad: Up to 4 weeks per year following policy guidelines
- Lease bike plan
- 25 daysof paid time off(and theoptionto buy or sell up to 5 more days)
- Freelunch parking and fresh fruitprovidedwhen in the office
- Access to theLeasewebAcademy apersonalized learningplatformofferingavarietyofstudies (Dutch) coursesandtrainings
- Attractive relocation packages and an agency that takes care of the entire visa process
- Fun events year-round from virtual pub quizzes to summer parties company runs quarterly hackathons and much more
- A multicultural work environment(our colleagues arefrom over 60countries!)in a company where you can truly make adifference
Ready for the next step
If youd like to apply please do soonline. To learn more about us follow us onLinkedInorInstagram to get an inside look at life at Leaseweb. For questions please reach out to Merve Bulazar Talent Acquisition Specialist at:
We directly source all candidates any unsolicited profiles received from recruitment agencies will be treated as direct applications.
Required Experience:
IC
Key Skills
- Sales Experience
- Marketing
- Customer Service
- Communication skills
- Military Experience
- Retail Sales
- Product Demos
- Customer Support
- Product Management
- Product Development
- Unity
- Microscopy
About Company
Our company started in the clouds, 20 years ago while still working as professional pilots, our Dutch founders understood the importance of reliability and global connections. Since than we have been growing to a global Infrastructure-as-a-Service company (IaaS) having offices in Euro ... View more
