Business Marketer (Marketer I)
Business Marketer (Marketer I)
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Job Description
Overview
The Business Marketer serves as the strategic data and analytics lead for the College of Arts & Sciences (ArtSci) marketing and communications (marcom) team. Reporting directly to the Director of Marketing & Communication Strategy this position is responsible for tracking and interpreting the performance of marcom initiatives providing results-based insights and helping guide resource allocation and project direction. The role also manages the intake and coordination of non-academic partner requests ensuring they align with ArtScis priorities and marcom capacity.
The ideal candidate is a proactive detail-oriented critical thinker who uses data assessments and reporting to strengthen marcom strategies improve workflows and support decision-making across the team. This role plays a key part in connecting strategic vision to measurable results.
Responsibilities
40% Analytical Management & Assessment
- Oversee the collection recording and refinement of data metrics and performance analytics across all ArtSci marcom initiatives.
- Assess recorded analytics to generate reports and proposals that identify trends key indicators and actionable insights.
- Continuously expand and improve analytics processes to enhance team efficiency campaign outcomes and project impact.
- Create data-driven reports for ROI financial performance and partner investment aligning efforts with measurable outcomes.
- Evaluate marcom productivity and capacity to recommend adjustments that increase efficiency and effectiveness.
- Supervise statistical interns supporting analytics collection reporting and performance evaluation.
25% Project Coordination for Non-Academic Partners
- Manage project intake and execution for non-academic college or university partners serving as their main point of contact.
- Coordinate with the marcom team to direct projects toward defined goals impact metrics and timely execution.
- Develop project strategies using analytics and stakeholder goals building comprehensive plans within project tracking systems.
- Assign and monitor project tasks among designers interns and team members; provide status updates to partners throughout the process.
25% Marketing & Promotional Support
- Develop and coordinate promotional campaigns for events and initiatives using analytics to guide decisions and identify goals.
- Collaborate with the Director of Marketing & Communication Strategy to align campaigns with overall college branding and messaging.
- Collect and analyze marketing data to improve future campaign performance and strategic direction.
- Prepare post-campaign assessments for organizers including insights and data-driven recommendations.
- Manage promotional budgets ad spend tracking and financial documentation.
- Collaborate with the CCA Marketing Director to align shared promotions and enhance brand awareness.
- Assist in training marketing interns on promotional tools workflows and standards.
10% Strategic & Administrative Support
- Support advancement awareness and outreach campaigns through tasks such as vendor coordination asset delivery and on-site promotional setup.
- Contribute to strategic planning through data-informed ideation and collaboration with the Director of Marketing & Communication Strategy.
- Provide administrative support and assist with general marcom operations as needed.
Qualifications
Minimum Qualifications
- Bachelors degree in marketing communications business statistics data analytics or a related fieldor equivalent professional experience.
- Demonstrated experience with data tracking analysis and reporting in a professional or academic setting.
- Strong organizational and project coordination skills including the ability to manage multiple priorities and stakeholders.
- Excellent written and verbal communication skills with the ability to translate data into clear actionable insights.
- Experience working with spreadsheets dashboards or data visualization tools (e.g. Excel Google Sheets Canva or similar).
- Ability to work collaboratively in a cross-functional team environment.
Preferred Qualifications
- Experience working in higher education nonprofit or mission-driven communications.
- Familiarity with marketing analytics tools (e.g. Google Analytics Meta Ads Manager Salesforce Marketing Cloud).
- Experience with project management tools (e.g. Asana Trello Airtable) and CRM platforms.
- Background in strategic planning budget management or ROI reporting.
- Supervisory experience particularly with student workers or interns.
- Understanding of promotional best practices across email print and digital platforms.
Knowledge Skills and Abilities
- Calm and positive demeanor with the ability to conduct project execution in a professional manner.
- Strong ability to organize records files and task assignments with due dates.
- Ability to handle stressful situations and think clearly under pressure with a problem-solving mentality.
- Autonomous self-starter with the ability to work and complete tasks efficiently unsupervised.
- Ability to reach out proactively and follow up with contacts and team members on tasks needed information and progression of projects.
- Ability to communicate effectively with people from various backgrounds cultures and with different personalities.
- Collaborative personality to foster teamwork and an uplifting atmosphere.
- Ability to oversee multiple projects simultaneously.
- Efficient time management.
- Ability to brainstorm and collaborate effectively with colleagues.
Core Characteristics
- As representatives of Utah State University and primary contributors to its mission all employees are expected to demonstrate the following characteristics:
- Take the initiative
- Maintain confidentiality
- Be accountable
- Behave ethically
- Be honest and trustworthy
- Demonstrate a strong work ethic
- Be inquisitive
- Be detail oriented
- Be self-motivated
- Efficiently manage multiple tasks
- Be a team player
- Be committed to improving USU
Required Documents
Along with the online application please attach:
1. Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under Resume/CV.
2. Cover letter to be typed/pasted at the end of your application.
3. Marketing Portfolio (a link to a website or webpage will work)
**Document size may not exceed 10 MB.**
Advertised Salary
ADA
Employees work indoors and are protected from weather and/or contaminants but not necessarily occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.
University Highlights
Founded in 1888 Utah State University is Utahs premier land-grant public service university. As an R1 research institution Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local regional and global communities. USU prepares students to be active civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a high-quality and affordable education USU remains a leader in research discovery and public impact.
USU enrolls 28900 students both online and in person atlocations throughout the state. Utah States 30 locations include a main campus in Logan Utah residential campuses in Price and Blanding and six additional statewide campuses along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years USU Extension has served and engaged Utahns in all of Utahs counties.
Competing at the NCAA Division I level USU is a proud member of the Mountain West Conference and will join the Pac-12 Conference beginning in the 2026-2027 season. The Aggies long-standing tradition of athletic and academic excellence is exemplified by conference championships in multiple sports reflecting USUs commitment to perseverance and achievement.
Utah State is dedicated to fostering a community where all individuals feel respected valued and supported. We seek to recruit hire and retain people from all walks of life who willchampion excellence in education research discovery outreach and believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be recognized our commitment to employees when they namedUtah State the best employer in Utahin 2023.Learn moreabout USU.
The university provides aDual Career Assistance Programto support careers for partners who are also seeking is committed to providing access and a reasonable accommodation for individuals with disabilities. To request a reasonable accommodation for a disability contact the universitys ADA Coordinator in the Office of Human Resources at or.
*updated 09/2025
Notice of Non-discrimination
In its programs and activities including in admissions and employment Utah State University does not discriminate or tolerate discrimination including harassment based on race color religion sex national origin age genetic information sexual orientation gender identity disability status as a protected veteran or any other status protected by University policy Title IX or any other federal state or local law.
Utah State University is an equal opportunity employer and does not discriminate or tolerate discrimination including harassment in employment including in hiring promotion transfer or termination based on race color religion sex national origin age genetic information sexual orientation gender identity disability status as a protected veteran or any other status protected by University policy or any other federal state or local law.
Utah State University does not discriminate in its housing offerings and will treat all persons fairly and equally without regard to race color religion sex familial status disability national origin source of income sexual orientation or gender identity. Additionally the University endeavors to provide reasonable accommodations when necessary and to ensure equal access to qualified persons with disabilities.
In all circumstances Utah State University follows state and federal laws related to sex-segregated spaces.
The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USUs non-discrimination policies:
Matthew Pinner
Executive Director
Civil Rights & Title IX Office
Old Main Rm. 401D
1400 Old Main Hill Logan UT 84322
Cody Carmichael
Title IX Coordinator
Old Main Rm. 402D
1400 Old Main Hill Logan UT 84322
For further information regarding non-discrimination please visit or contact:
U.S. Department of Education
Denver Regional Office
U.S. Department of Education
Office of Assistant Secretary for Civil Rights
*updated 06/2025
Employment Type
Full-Time
