Senior Director of Marketing MedTech (Hybrid Minneapolis, MN)

Why work for CVRx

CVRx pioneers unique therapies that harness and harmonize the bodys natural systems benefiting society and making CVRx a universal role model in healthcare. We value our commitments to others and continue to overcome challenges through determination collaboration and purpose. If our culture and values speak to you and if you have a passion for cutting-edge medical technologies join our team and our mission to help others live better lives.

This is a full-time hybrid role and our selected candidate will be expected to work a minimum of 3 days per week onsite at our Brooklyn Park MN headquarters.

A day in the life:

The Senior Director of Marketing leads the development strategy and execution of marketing initiatives for CVRx products in markets defined by senior leadership. This role is responsible for building awareness and driving adoption of our therapy among physicians hospitals and consumers while also spearheading direct-to-consumer marketing efforts. The Senior Director of Marketing will collaborate closely with Sales Sales leadership and Marketing colleagues among others to develop and execute effective commercialization strategies while fostering strong and productive relationships across teams

Key Duties and Responsibilities:

Messaging and positioning

• Become proficient with Barostim Therapy for the treatment of heart failure and hypertension commercial and clinical.
• Develop educational and communication programs and materials to facilitate physicians in patient identification selection and enrollment and therapy acceptance by physicians and consumers.
• Develop and manage the collaborative production of marketing material and sales collateral.
• Aid in development of corporate messaging (e.g. branding press releases webinars and corporate presentations).
• Develop and execute an awareness program to educate potential patients clinicians payers and strategic partners.
• Develop and evolve brand strategy for Lead development and execution of practical strategies to expand brand reach interest and awareness.

HCP Awareness

• Work closely with local CVRx sales teams Key Opinion Leaders (KOLs) patient associations and local health authorities to expand the knowledge of and access to CVRxs therapy solutions.
• Expand online presence via websites social networks and search engines.
• Develop and execute medical conference strategy planning and engagement.

Patient Marketing & Awareness

• Develop comprehensive Direct-to-Consumer marketing strategy with primary responsibility of patient lead generation activities and patient funnel optimization.

Medical Education:

• Lead planning and organization of regional events including but not limited to National Medical Education programs referral events hospital awareness programs and Continuing Medical Education (CME) sessions.

KOL Engagement:

• Work with KOLs and key influencers in main markets to facilitate knowledge of and acceptance of CVRxs new therapies (i.e. creation of this specific market).

Product Strategy:

• Develop plans for obtaining ongoing market intelligence.
• Lead the development of a comprehensive product roadmap including market research customer requirements and close collaboration with R&D organization

Measurement and metrics

• Coordinate with Sales Operations leadership to further develop and optimize as a revenue reporting customer relations and forecasting management tool.
• Identify and track metrics needed to determine effectiveness and ROI for sales and marketing activities.
• Complete special projects and perform job-related duties as assigned.

What we expect from you:

• Bachelors degree required
• 8 years of medical device (or MedTech) marketing experience
• Outstanding communication skills including verbal and written
• Expert level skills using Office 365 tools including PowerPoint Excel Outlook
• Ability to work effectively in an entrepreneurial informal development environment while creating standards of excellence for future team members
• Demonstrable experience in both learning of and creating a deep understanding of a relatable medical device while promoting therapy awareness to various HCPs centers and consumers
• Hands-on methods: not afraid to get in the weeds and perform alongside team members as well as lead them
• Able to function as a hands-on member internally and represent the company well while interacting externally with medical professionals and customers alike
• Career aspirations in leadership
• A valid form of approved dentification for Air Travel is required (domestically and abroad)
  

What we would like to see:

• MBA degree from a top tier business school preferred
• Prior experience with active implantable devices including cardiovascular/cardiology and/or heart failure therapies
• Involvement with commercial launches and clinical research of an implantable medical device and/or therapy
• Conveying a professional executive presence and a keen ability to appeal to audiences of all types
• Experience with Direct-to-Consumer marketing of a medical device or therapy

Working Conditions:

• Normal hybrid office working conditions with professional home office set-up
• Willingness and ability to travel up to 60% and work in a team of professionals
• Ability to lift up to 15 lbs. if necessary as part of role responsibilities

What we offer:

CVRx is proud to offer competitive salaries and benefits plans.

We offer a culture of teamwork collaboration and positivity where challenging the status quo is welcomed continuous learning is valued and each of us has an opportunity to make a significant impact in an exciting purpose-driven startup environment while also having fun.

Salary (or Hourly) range for U.S locations (USD): 179000 -245000

In addition to Base Salary this position is eligible for our Corporate Bonus Plan (CBP) which provides the opportunity to earn additional compensation for the companys meeting established annual objectives and prorated based on earned annual base salary.

The base salary range is applicable across the U.S. complies with federal and local regulations and may vary based on factors such as experience certification/education market conditions and specific location.

We also offer a competitive benefits package details listed below:

• Competitive Health & Dental Insurance options with generous Company contributions
• Company contributions to an HSA with a high deductible insurance plan selection
• 401(k) with a company match
• Employee stock purchase plan & stock option grants
• 12 company-paid holidays per year in addition to our generous Flex PTO plan
• Generous paid time off for new parents
• Company-paid life insurance & disability options
• Unlimited growth opportunities
• Training & learning opportunities
• Flexible Schedules

EEO statement

CVRx equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

If youre an independent self-motivated individual with excellent interpersonal skills a desire to do great thingsand have a background in medical devices healthcare or a related field we want to hear from you!

If you need assistance or an accommodation due to a disability you may contact us at

This requisition will be open until filled.

Required Experience:

Exec