Program Manager of Brand Engagement and Compliance
Program Manager of Brand Engagement and Compliance
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Job Description
Overview
Inspired by faith. Driven by innovation. Powered by humankindness. CommonSpirit Health is building a healthier future for all through its integrated health services. As one of the nations largest nonprofit Catholic healthcare organizations CommonSpirit Health delivers more than 20 million patient encounters annually through more than 2300 clinics care sites and 137 hospital-based locations in addition to its home-based services and virtual care offerings. CommonSpirit has more than 157000 employees 45000 nurses and 25000 physicians and advanced practice providers across 24 states and contributes more than $4.2 billion annually in charity care community benefits and unreimbursed government programs. Together with our patients physicians partners and communities we are creating a more just equitable and innovative healthcare delivery system.
Responsibilities
This is a remote position
Job Summary and Purpose
The Program Manager Brand Engagement & Compliance plays a vital role in activating and protecting the CommonSpirit Health brand across all internal and external channels. This position leads brand education and engagement efforts to increase organizational brand fluency while overseeing compliance to maintain the integrity of our identity. A key ambassador for the brand this role drives understanding adoption and alignment across teamsensuring CommonSpirit is expressed consistently and authentically across the ministry.
Essential Key Job Responsibilities
- Lead brand engagement strategies that cultivate internal understanding and advocacy for CommonSpirits brand identity and values.
- Develop and manage brand education tools including onboarding guides training modules workshops and reference materials to support consistent brand implementation.
- Oversee and maintain brand knowledge platforms such as intranet hubs learning portals and brand resource centers.
- Manage brand review processes and serve as a key resource for brand-related questions and clarification across departments.
- Conduct brand compliance audits and visual identity reviews to ensure consistency and quality across branded touchpoints.
- Collaborate with Legal and IP teams to track and review trademark use requests and renewals to protect brand equity.
- Monitor brand usage trends and identify opportunities for clarification simplification or additional support through education and tools.
- Track engagement metrics and feedback to continuously improve brand knowledge delivery and support systems.
- Partner with internal teams (e.g. HR Comms Marketing Operations) to embed brand education into employee experiences and communications.
- Support cross-functional alignment on new brand rollouts campaigns and initiatives to ensure compliance and consistency.
Qualifications
Required Educaiton and Experience
- Bachelors degree required (Marketing Communications Branding or related field preferred)
- 7 years of experience in brand management internal communications or employee engagement
- Demonstrated success in brand training education development or compliance oversight
- Experience working within complex matrixed organizations
- Familiarity with brand governance platforms and learning tools
#LI-CSH
Required Experience:
Manager
Employment Type
Unclear
