The Social Media Manager is responsible for developing implementing and managing the companys social media strategy to increase brand awareness drive engagement and support business objectives. This role combines creative storytelling with data-driven decision-making to build a strong consistent brand presence across all social platforms.
Responsibilities
- Strategy Planning & Leadership
- Develop and execute a comprehensive social media strategy aligned with company goals.
- Identify target audiences trends and platform opportunities to optimize performance.
- Maintain a content calendar to ensure consistent posting and campaign alignment.
- Develop and manage a social content specialist to assist in social channel strategy execution.
- Content Creation & Management
- Using in-house content development teams this role will ideate curate and manage engaging high-quality content for social media channels (copywriting images videos stories reels etc.).
- Collaborate with design marketing and product teams to produce platform-specific content.
- Ensure brand voice and visual identity are consistent across all channels.
- Community Engagement
- Monitor and respond to audience interactions comments and messages promptly and professionally.
- Foster community engagement and manage brand reputation online.
- Proactively engage with relevant industry conversations and influencers.
- Analytics & Optimization
- Track analyze and report on social media performance using analytics tools.
- Provide insights and recommendations to improve engagement reach and conversion rates.
- Stay current with and deploy social media best practices tools and emerging platforms.
- Campaigns & Paid Advertising
- Manage paid social campaigns including budget allocation targeting and performance tracking.
- Collaborate with the marketing team to integrate social media efforts into larger campaigns.
Qualifications :
- Bachelors degree in Marketing Communications Journalism or a related field (or equivalent experience).
- 3 years of experience managing social media accounts for a brand or agency.
- Strong understanding of major social media platforms (Facebook Instagram TikTok LinkedIn X/Twitter Pinterest YouTube) and their respective audiences.
- Excellent copywriting editing and storytelling skills.
- Proficiency in social media scheduling and analytics tools (e.g. Sprout Social Meta Business Suite).
- Knowledge of paid social advertising and performance optimization.
- Creative mindset with an eye for design and brand aesthetics.
- Strong organizational skills with the ability to manage multiple projects at once.
Additional Information :
Equal Employment Opportunity
MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLCs policy is not to discriminate against any applicant or employee based on race color religion sex gender identity or expression national origin ancestry age disability/handicap status marital status military status sexual orientation genetic history or information or any other basis protected by federal state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLCs policy to comply with all applicable federal state and local laws respecting consideration of unemployment status in making hiring decisions.
Reasonable Accommodations
MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment please contact us at .
Remote Work :
Yes
Employment Type :
Full-time