Global Trade Marketing Manager
Global Trade Marketing Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Global Trade Marketing Manager plays a pivotal role in connecting Brand Strategy with Shopper Activation Sales Team and Retail Execution. This role is responsible for developing and implementing global commercial toolkits elevating the in-store brand experience and driving retailer partnership opportunities. The mission is to develop coordinate and innovate the global trade marketing approach ensuring Chiquita campaigns values and product advantages are effectively presented sold in and activated with our trade partners.
Key Responsibilities
1. Global Trade Toolbox Development
- Own and continuously improve the Chiquita Global Trade Marketing Toolbox
- Develop compelling systematic and inspiring commercial presentations to bring all we do in marketing and key brand campaigns to life for customers (retailers wholesalers foodservice)
- Build templates creative sell-in decks videos visual assets and storylines for all key global activations
- Ensure alignment between consumer campaigns and trade activations
2. Channel Strategy & Alternative Distribution
- Contribute to the definition and evolution of Chiquitas channel policy globally with focus in Europe and North America
- Explore and define opportunities in alternative channels (e.g. convenience vending digital retail out-of-home e-comm)
- Support the local teams in identifying and structuring new distribution paths that expand brand visibility and availability
3. In-Store Experience & Retailer Engagement
- Design and pilot in-store concepts that make the shopper journey engaging informative and memorable
- Develop selling arguments and strategies to secure retailer and store owner buy-in for in-store support
- Translate marketing campaigns into retail theatre that is scalable and adaptable to different retail formats
4. POS Materials Re-Invention
- Lead the re-engineering and creative refresh of all Chiquita Point-of-Sale (POS) materials
- Ensure POS materials reflect modernity freshness and the playful nature of the brand
- Bring innovative thinking to physical touchpoints: modular sustainable digital-ready POS that break the clutter
- Define the message hierarchy of in-store materials: from snackability to origin to Chiquitas iconic values and assets (including Tropics Miss Chiquita jingle ..)
5. Cross-Functional Collaboration
- Work closely with Global Brand Sales Design Agencies and local market teams
- Coordinate adaptation and localization of global materials with regional input
- Help upskill local teams on best-in-class trade marketing execution and brand storytelling at point-of-sale
Qualifications :
1. Experience & Background
- 710 years of experience in Trade Marketing or Shopper Marketing roles
- Background in FMCG and /or Fresh Produce but not limited to Fresh Produce ideally with experience on brand-led categories
- Demonstrated ability to build global toolkits structure sell-in presentations and collaborate cross-functionally
- Experience working with international markets and matrixed organizations
2. Key Skills
- Strong commercial storytelling and design briefing skills
- Excellent shopper understanding and channel dynamics knowledge
- Creativity in POS development and retail engagement
- Project management with attention to detail and executional excellence
- Ability to influence stakeholders and build partnerships with sales and marketing peers
Additional Information :
#LI-Onsite
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
