Senior Product Marketing Manager
Senior Product Marketing Manager
Posted on :
02-09-2025
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1 Vacancy
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Job Description
At Heard were building the financial back office for therapists and wellness practitioners in private practice and were growing fast. With thousands of paying customers and strong product-market fit were redefining how our story products and brand show up in the market.
We are hiring a Senior Product Marketing Manager to own positioning launches and growth across our portfolio. You will set the vision for go-to-market lead execution shape our GTM playbook craft messaging that resonates and run campaigns that convert.
If you blend market insight with creative storytelling and a bias for measurable impact and you are excited to build strategy develop talent and roll up your sleeves this role is for you.
What Youll Own:
- Refine and own Heards go-to-market vision and positioning across products and services.
- Lead product launches end-to-end: from messaging to multi-channel GTM campaigns to measurement and iteration.
- Act as a key influencer on the product roadmap by translating customer and market signals into prioritized opportunities with clear business cases.
- Conduct ICP and persona research and analysis: interviews surveys usage data and win-loss to inform our GTM narrative and roadmap
- Increase product adoption and drive upsell conversion through targeted campaigns.
- Oversee development of a results and data-driven product marketing content strategy optimized for both Google search and LLM discovery that blends emotional storytelling with high-impact assets to grow brand awareness deeply resonate with our audience and substantially increase MQLs.
- Oversee product marketing lifecycle strategy continually optimizing impactful automated flows and campaigns that drive adoption upsells and long-term customer value.
- Partner with product sales and customer success to gather customer insights shape messaging and create assets that support every stage of the funnel.
- Define track and report on key metrics tied to awareness adoption conversion and retention.
You Might Be a Fit If:
- Youve led product marketing at a fast-paced B2B SaaS company; experience with SMB audiences is a plus.
- You thrive in cross-functional environments influence stakeholders with clarity and keep teams aligned on outcomes.
- You can distill complex products into clear compelling positioning and messaging that drives action.
- Youve successfully taken new products or services from concept to launch to scale and know how to sustain momentum post-launch.
- You understand how brand content and lifecycle marketing work together to drive awareness adoption and loyalty.
- Youve led product marketing lifecycle initiatives that improved adoption retention and upsells.
- Youre fluent in both strategy and execution equally comfortable setting the vision and digging into the data.
- You care deeply about brand and voice and know how to maintain consistency while adapting for different channels.
- Youre able to work in-office 60% of the time at our Seattle Washington office (approximately three days per week) with flexibility to work remotely the rest of the time
What Were Offering:
- A chance to define and own a high-impact function at a company with strong product-market fit thousands of paying customers and a mission that matters.
- Resources to build test and scale
- A collaborative fast-moving culture that values clarity trust and autonomy.
- Competitive compensation equity and benefits.
$140000 - $180000 a year
Compensation is variable and is subject to a candidates personal qualifications and expectations. Heard is an equal opportunity employer. We aim to build a workforce of individuals from different backgrounds with different abilities identities and mindsets. Even if you do not meet all of the qualifications listed above we encourage you to apply! Heard participates in the U.S. Department of Homeland Securitys E-Verify program to confirm the employment eligibility of all newly hired employees. For more information please check out E-Verify
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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