Product Marketing Specialist (Tractors & Agricultural Machinery)
Product Marketing Specialist (Tractors & Agricultural Machinery)
Posted on :
31-08-2025
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1 Vacancy
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Job Description
Job Description
Our client is the largest tractor manufacturer in the world headquartered in Mumbai.
Job Description
- Developing and executing product marketing activities for tractors and/or agricultural machinery.
- Conducting product benchmarking to compare features performance and pricing with competitors.
- Gathering and analyzing product market inputs to support further product development and innovation.
- Developing marketing materials including brochures videos product reviews and digital content.
- Managing the product lifecycle from launch to phase-out ensuring clear communication of value propositions and competitiveness.
- Supporting the sales team with product knowledge technical details and unique selling points.
- Planning and executing promotional activities such as trade shows road shows product demonstrations and product training sessions.
- Monitoring marketing campaign effectiveness and return on investment (ROI).
Qualifications
- Age between 2545 years old.
- Bachelors degree in Marketing Business Administration Mechanical/Agricultural Engineering or a related field.
- Minimum 3 years of experience in product marketing preferably in agricultural machinery or related industries.
- Confident English communication skills.
- Experience in product benchmarking and competitive analysis.
- Strong skills in market analysis and competitive intelligence.
- Proficiency in digital marketing tools and online platforms.
- Ability to travel domestically as required.
Welfare Benefits
- Social security.
- Health insurance.
- Vacation business leave and sick leave following labor law.
Required Experience:
Unclear Seniority
Employment Type
Full Time
Key Skills
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