Are you obsessed with data partner success taking action and changing the game If you have a whole lot of hustle and a touch of nerd come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points sophisticated machine learning and AI models Pattern optimizes and automates all levers of ecommerce growth for global brands including advertising content management logistics and fulfillment pricing forecasting and customer service. Hundreds of global brands depend on Patterns ecommerce acceleration platform every day to drive profitable revenue growth across 60 global marketplacesincluding Amazon eBay Tmall TikTok Shop JD and Mercado Libre. To learn more visitor email.
Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweeks Global Most Loved Workplaces.
Job Responsibilities
Brand Promotion Strategy & Execution
Develop and execute the companys annual B2B brand promotion plan leveraging online and offline resources to enhance brand influence.
Lead end-to-end Digital Marketing operations including social media SEM/SEO content marketing KOL/KOC collaborations and optimize campaign ROI.
Monitor market trends and competitor activities to refine brand communication strategies.
Plan and execute large-scale industry summits client salons product launches and other events; oversee process design guest invitations on-site execution and post-event conversion.
Establish standardized event SOP to improve customer conversion rates.
Analyze event marketing data to optimize cost structures and effectiveness.
Identify develop and maintain partnerships across the industry ecosystem (e.g. industry associations media channel partners cross-industry brands) to drive co-marketing initiatives and resource exchange.
Lead commercial negotiations design partnership proposals and achieve dual objectives of brand exposure and business growth.
Build and maintain an external partnership resource database continuously identifying high-value collaboration opportunities.
Collaborate closely with Sales Product and Operations teams to ensure marketing activities align with business objectives.
Manage external vendors (e.g. advertising agencies event service providers) ensuring quality control and cost efficiency.
Qualifications:
Essential Requirements
Bachelors degree or higher; preference for majors in Marketing Business Administration Communications or related fields.
Proven experience in brand promotion event marketing and partner development with documented successful cases and established industry resources.
Proficiency in digital marketing platforms (e.g. Redbook TikTok BiliBili WeChat) and comprehensive event management.
Strong market insight with the ability to independently develop and execute strategies.
Excellent cross-functional collaboration skills and resilience thriving in a fast-paced environment.
Core Resource Requirements
Must possess established networks in media industry associations KOL/KOC collaborations or cross-industry partnership channels.
Familiarity with target industry ecosystems (e.g. Technology Healthcare Home Appliances/Furnishings FMCG) is highly preferred.
Preferred Qualifications
Experience working in both client-side () and agency-side () roles is advantageous.
Proven experience in managing large-scale events (500 attendees).
Fluency in English to support international collaborations.
To B
Digital MarketingSEM/SEOKOL/KOCROI
SOP
B
KOL/KOC
500