Retention Marketing Executive
Retention Marketing Executive
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Job Description
Who We Are
As a team were a lovely bunch. We work together and share ideas skills and opinions. Youll get exposure to all areas of the business from marketing to sales operations and compliance. Theres lots to learn but space to create great impact. If youre passionate about your job youll fit right in.
Role Purpose
This is an exciting role spanning multiple facets of marketing with a focus on delivering effective retention content and lifecycle service communications to Cornmarkets existing customer base.
The successful candidate will produce high-performing targeted content and campaigns and play a vital role in engaging existing customers and harnessing customer loyalty.
Within a vibrant Marketing team this person will be responsible for the day-to-day execution of a busy service communications schedule and generate important Voice of the Customer insights; via surveys and focus groups as required. There is great scope to truly make your mark in this role.
Accountabilities of the Role
Manage and implement all aspects of marketing requirements for retention and service activity across a broad suite of products and services including: automated email marketing campaigns brochure ware website content social media content video content webinars and more.
Work closely with our Customer Experience Manager and product areas to deliver effective strategic campaigns for our diverse existing customer base
Execute strategic Salesforce campaigns to optimise automation and segmentation for maximum engagement & conversions
Develop an in-depth knowledge of the products that we offer to clearly communicate the value of these products to our customers
Work with internal designers to produce engaging content
Analyse and continually monitor performance of campaigns to drive a cycle of fine tuning and testing for optimum performance
Identify new marketing initiatives industry trends and best practices to drive engagement
Ensure all communications throughout the lifecycle of the customer are developed with the customer experience in mind
Distil complex product information into communications that are engaging and easily understood by and relevant for the customer
Update website as required ensuring content is optimised for SEO & customer experience to maximise engagement
Develop and maintain effective relationships with internal and external stakeholders to ensure that work is carried out to a very high standard on time and within budget
Monitor the market for industry trends and competitor activity
Manage marketing budgets for relevant areas and ensure all activity is delivered within budget
Skills & Knowledge Required
Product knowledge desirable
3 years in a fast-paced working environment
Salesforce (or similar) experience in executing & optimising campaigns preferred
Experience managing and optimising projects
Product knowledge desirable
What We Can Offer You
Flexible working from home options as part of our Cornmarket Flex ways of working
Significant investments in your professional development (e.g. insurance qualifications professional qualifications relevant to your role)
Annual leave (increases based on service)
Flexi leave (option to take additional annual leave)
Attractive & flexible pension contribution rates
Health insurance or wellness subsidy
Fully paid family leave types (maternity/paternity/surrogacy)
Performance based bonus/commission
Income protection
Life cover
Discounts on financial products
Comprehensive health & wellbeing programme
Employee Assistance Programme
Active Sports & Social Club
Behavioural Competencies Required
Motivated diligent efficient and with a can-do attitude
Strong communication and relationship-building skills
Ability to stay calm under pressure & manage multiple projects simultaneously to tight deadlines
Keen attention to detail naturally creative & innovative with a passion for marketing & measuring the effectiveness of campaigns
Takes initiative and responsibility for role and is highly self-motivated
Resilient and hardworking team player
Equal Opportunities & Data Privacy Notice
Cornmarket is committed to building an inclusive workplace environment Were proud to be an equal opportunity employer striving to create a welcoming environment. All qualified applicants will be considered for employment without regard to age disability ethnic background family status gender identify or expression marital status membership of the Traveller Community national origin race religion sexual orientation. We are also committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation please contact our Talent Acquisition Team. To review our data use practices visit ourRecruitment Data Privacy Notice.
Employment Type
Full-Time
