Brand Manager-Kuwait
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Salary Not Disclosed
1 Vacancy
Job Description
Our client a leading FMCG company based in Kuwait is seeking a dynamic Brand Manager to lead the development and implementation of marketing plans and brand-building initiatives that foster consumer loyalty. The ideal candidate will bring strong experience in brand management within the FMCG sector along with a strategic mindset and a results-oriented approach aligned with market dynamics and consumer insights.
Responsibilities:
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Develop and implement marketing plans and brand building initiatives that create loyalty for the product/brand in line with the companys vision and strategy.
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Develop brand communication which effectively reflects the brand objectives to build brand equity.
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Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.
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Develop brand strategies based on consumer insights from consumer research and trackers for Kuwait and international markets to improve brand health.
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Review market research to anticipate competition monitor competitors activities and market trends and translate consumer attitudes into new branding directions.
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Communicate brand strategies to marketing communications sales and other departments.
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Coordinate and align brand strategy with corporate marketing plan.
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Coordinate with marketing support department to develop advertising and promotional programs pricing positioning and packaging.
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Assess and develop brand names to differentiate product.
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Monitor plan and coordinate product launches.
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Guide creation of product portfolio.
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Evaluate and analyze program results and present recommendations for changes in brand strategy.
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Manage and launch Brands NPD/ Brand Initiatives in order to introduce new products that meet consumer needs and create market differentiation.
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Improve and manage internal coordination with important departments for timely execution of brand plans and actions.
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Conduct consumer research whenever required based on brand issues and opportunities.
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Regularly analyze all brand trackers to identify brand issues and opportunities.
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Implement price revisions to meet agreed gross margin targets of relevant stock keeping units.
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Create and implement annual brand plans and activities in order to meet the short- and long-term brand objectives.
Qualifications:
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MBA in Marketing preferred.
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At least 8 full years of marketing/brand building of FMCG products is mandatory.
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Languages: English; knowledge of Arabic will be an advantage.
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Computer: MS Office.
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Understanding of marketing principles and brand building elements analytical influencing & negotiation execution business orientation.
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Product Communication Brand Communication Consumer Service Technical Reporting Fact Finding Techniques Teamwork Techniques Cooperation & Coordination Innovation Techniques.
Employment Type
Full Time
