Director, APAC Strategic Events & Audience Marketing
Director, APAC Strategic Events & Audience Marketing
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Job Description
The APAC Strategic Events and Audience Marketing Director will have overall responsibility for developing and implementing the Geo event marketing strategy helping bring ServiceNow flagship and key events to life through engaging physical and digital experiences possess a deep understanding of marketing across a customer lifecycle to join the team and be an active player in our larger marketing team at ServiceNow. The ideal candidate will need to have a strong background in building and executing high-calibre pipeline and revenue generating programs and is ready to deliver high business impact with programs delivered at scale.
The right candidate ideally has strong written communication project management and influencing skills and is comfortable working in a fast-paced high-pressure environment. They should have experience managing teams and is comfortable with all forms of digital event account-based or content marketing to conceptualize innovative programs with pragmatic delivery.
The successful candidate will be looking to join a dynamic Integrated Marketing team in a high-impact high-growth fast-paced role which reports directly to the APAC Senior Director Integrated Marketing.
Essential Tasks Duties and Responsibilities
- Create develop & deliver an integrated event marketing strategy with full responsibility for achieving delegate registration attendance & pipeline targets.
- Collaborate and work effectively with cross-functional teams to orchestrate customer marketing programs with scaled execution in an assigned area of excellence such as Acquisitions & Growth campaigns User Groups & Communities Influence & Advocacy and Developer Relations
- Power consistent and seamless customer experience across these programs to increase business outcomes and drive velocity by working collaboratively across global and regional ServiceNow teams especially in Sales and Marketing.
- Drive innovative ideas and provide guidance on best practices to elevate scale and activate programs across the region
- Effectively integrate multiple channels for all marketing campaigns including social media email telemarketing and partners
- Deliver multi-channel marketing campaigns that are data-driven with a focus on increasing audience acquisition
- Review and define a strategy for managing and growing our marketing database
- Manage event projects budgets and timelines
- Ensure business goals are met budgets effectively managed and effective communications and reporting with all stakeholder groups involved
- Exhibit superior project management skills analytical and data-driven mindset to continuously iterate to optimize performance and efficient outcomes.
- Demonstrated experience in using AI tools to drive efficiency and productivity.
Qualifications :
The ideal candidate should have:
- 10 -15 years in a regional marketing capacity preferably with a demand generation background
- People management experience including the ability to lead a small team and work with diverse skillsets
- Expertise in all forms of digital event account-based or content marketing to conceptualize innovative programs with pragmatic delivery.
- Strategic and agile thinker with strong collaboration skills
- Ability to impact and influence effectively across a global organization and matrixed teams to deliver accelerated business outcomes.
- Ability to travel internationally and be present in the office to collaborate
Additional Information :
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
