Oliver Wyman - Senior Marketing Director, Strategic Activation, Americas
Oliver Wyman - Senior Marketing Director, Strategic Activation, Americas
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Job Description
Company:
Oliver WymanDescription:
Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries Oliver Wyman combines deep industry knowledge with specialized expertise in strategy operations risk management and organization transformation. Over 7000 professionals help clients optimize their business improve their operations and risk profile and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wymans thought leadership is evident in our agenda-setting books white papers research reports and articles in the business press. Our clients are the CEOs and executive teams of the top Global 1000 companies.
Oliver Wyman is a business of Marsh McLennan NYSE: MMC. For more information visit.
Job Overview:
As a senior leader of Strategic Marketing Activation Americas youll serve as the trusted deputy to the Head of Americas this senior role youll lead the design and delivery of integrated marketing programs that elevate Oliver Wymans most important commercial prioritiesbringing our insights expertise and solutions to life in ways that resonate with the Csuite and unlock measurable business impact.
Youll help shape how Oliver Wyman shows up in the marketconnecting the dots between brand content media events and client engagement. This is a role for a sophisticated marketer who thrives in a dynamic environment and is comfortable operating at both strategic and tactical levels.
Youll lead agile programs that evolve with shifting client needs and market conditionstranslating bold ideas into wellorchestrated campaigns with realworld results by directly leading a highperforming team (e.g. campaign managers ABM managers content strategists digital specialists and marketing operations/analytics partners).
This is also an outcomedriven role: success will be measured not only by creativity and collaboration but by tangible outcomes such as brand visibility priorityaccount engagement (ABM) qualified demand and pipeline contribution media share of voice executive visibility and commercial growth.
Key Responsibilities:
Campaign Leadership
Build and activate crossfunctional campaigns tied to Oliver Wymans most pressing client issues and growth priorities. Integrate owned content earned and paid media events sponsorships and digital experiences into coherent highimpact programs with clear accountability across directly managed team members and crossfunctional squads.
OutcomesDriven Execution
Drive to results with clear KPIs. Campaign success may include:
Increased awareness and brand equity among Clevel decision makers
Deeper engagement with priority clients and accounts (ABM)
Growth in qualified demand and pipeline for strategic offerings with explicit pipeline attribution
Stronger media presence on key topics and themes
Elevated visibility of Oliver Wyman experts and leadership.
AIEnabled Marketing
Use AI tools and automation to increase marketing velocity scale personalization and surface deeper insightshelping the team do more with precision and speed.
Integrated Planning & Activation
Ensure seamless collaboration across internal teamsuniting regional marketing efforts with national priorities and firmwide brand initiatives. Align field industry communications and digital programs for greater impact.
Executive Visibility
Partner with communications and thought leadership teams to amplify Oliver Wymans most influential voicesthrough earned media flagship events digital platforms and custom content.
Measurement Optimization & Reporting
Establish standardized dashboards and reporting frameworks to track campaign and channel performance; implement weekly/monthly/quarterly rhythms that translate insights into action. Build a structured experimentation plan (creative audience offer channel) and maintain an optimization backlog grounded in statistical rigor and ROI impact. Produce concise executive readouts that connect marketing activity to commercial outcomes (awareness lift ABM engagement depth pipeline contribution win influence and media share of voice) with recommendations to reallocate budget to the highestreturn initiatives.
AccountBased Marketing (ABM)
Design and scale ABM programs for priority accounts aligning with account teams to deepen executive engagement and accelerate opportunity creation. Establish account tiering personalization approaches and executive visibility strategies for key accounts; integrate intent fit and engagement signals into targeting and offer design.
Lead Generation
Build a performance engine across paid/owned/earned channels with clear funnel definitions (e.g. MQL SQL) lead routing and SLA alignment with sales and a testandlearn roadmap to increase conversion and velocity. Partner with marketing operations to implement scoring intent signals and journey analytics that improve targeting and offer relevancy.
Team Leadership
Build lead and develop a direct team of marketers with clear goals coaching and performance management; set role clarity competencies and growth paths. Establish an agile operating model (e.g. pods/squads) that integrates campaign strategy ABM content media events and digital to deliver coherent highimpact programs.
Experience Required:
15 years of experience in integrated B2B marketing or communications roles ideally within consulting professional services or a similarly matrixed global firm
Strong understanding of how to bring complex ideas to markettranslating strategy into storytelling and storytelling
Proven success building and scaling multichannel campaigns tied to business growth
Fluency in both industryspecific and crossindustry gotomarket strategy
Comfort with AI and emerging tools that power efficiency
Strong collaboration and leadership skillswith a track record of influence across teams and senior stakeholders
Demonstrated experience leading and developing direct reports and crossfunctional squads.
Passion for brand creativity commercial outcomes and the client voice.
Required Experience:
Director
Employment Type
Full-Time
