Senior Product Marketing Manager – Feature Management & Experimentation

Harness is redefining how companies deliver and release software with speed safety and confidence. As a Senior Product Marketing Manager (PMM) you will own the go-to-market story for Harness Feature Management and Experimentation our feature flagging and experimentation solution (built on the acquisition of ).

This is a high-impact role at the intersection of product sales and marketing. Youll shape how the industry thinks about feature flags and experimentation in the modern DevOps era directly competing with incumbents like LaunchDarkly Statsig and even the custom configuration files that large enterprises maintain. Whether youve built GTM at a feature flagging pioneer or youve been a solutions engineer ready to step into strategy (and escape constant travel) this is your chance to define the category and make your mark.

Strategy & Positioning

• Own the category positioning for Harness Feature Management and Experimentation.
  
  
• Define messaging value props and competitive differentiation vs. LaunchDarkly Statsig Optimizely and others.
  
  
• Partner with Product to bring customer and market insights directly into roadmap decisions.
  
  
• Represent the product in CABs QBRs and analyst briefings to ensure the voice of the customer is heard.
  
  

Sales & Field Enablement

• Build playbooks training and competitive battle-cards that help the field win.
  
  
• Support high-stakes opportunities with product and persona expertise.
  
  
• Ability to jump on a call at the last minute to demo the product for a prospect and help sales win the next meeting.
  
  
• Identify and write compelling customer success stories that highlight business outcomes.
  
  
• Partner with Sales on win/loss analysis and pipeline insights to sharpen GTM execution.
  
  

Content & Evangelism

• Develop thought leadership assets: blogs briefs videos presentations and campaigns.
  
  
• Spin up a sample app integrate an SDK and flip some flags to showcase our capabilities.
  
  
• Represent Harness at webinars conferences and in customer-facing conversations.
  
  
• Recruit and prepare customer speakers for summits and events.
  
  

Insights & Growth

• Perform funnel analysis to uncover optimization opportunities and drive adoption.
  
  
• Lead win/loss and competitive intelligence to keep Harness sharp against market trends.
  
  
• Gather and synthesize customer/market feedback to improve messaging and influence product strategy.

• 7 years in product marketing or a technical role (product management solutions engineering architecture).
  
  
• Strong foundation in the software delivery lifecycle you understand how developers ship and manage code.
  
  
• Experience with developer tooling feature management data/analytics platforms or experimentation frameworks.
  
  
• Equally comfortable shaping high-level strategy and demoing features hands-on.
  
  
• Exceptional communicator with a knack for turning technical detail into compelling customer value stories.
  
  
• Collaborative creative and energized by working across product sales and marketing.
  
  

Bonus Points

• Direct experience marketing or competing in the feature flagging/experimentation category.
  
  
• Background as a developer relations engineer solutions engineer or sales engineer looking to pivot into marketing.
• We once crowned a Feature Wizard at an event if youd wear that robe proudly youll fit right in. Extra points if you secretly (or not so secretly) enjoyed the Fun with Flags skits on The Big Bang Theory.

What Success Looks Like

To give you a sense of the impact we care about here are a few example metrics we use to measure success in this role. You dont need to have all of these in your background but if you do highlight them in your resume:

• Improved win rate in competitive deals (e.g. vs. LaunchDarkly/Statsig).
  
  
• Pipeline influenced or created by your campaigns content or enablement.
  
  
• Sales confidence & adoption of your playbooks training and competitive tools.
  
  
• Customer proof points youve helped create (case studies references event speakers).
  
  
• Analyst or market recognition youve driven through positioning and storytelling.

Work Location

Preferred: Bay Area CA.
Remote: Open to candidates based anywhere in the U.S.

What You Will Have at Harness

• Competitive salary
• Comprehensive healthcare benefits
• Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Flexible Time Off and Parental Leave
• Quarterly Harness TGIF-Off / 4 days
• Monthly quarterly and annual social and team-building events
• Recharge & Reset Program
• Monthly internet reimbursement
• Commuter benefits

Factors that may be used to determine your actual pay rate include your specific skills experience qualifications location and comparison to other employees already in this addition to the base salary certain roles may qualify for a performance-based incentive and/or equity with eligibility depending on the position. These rewards are based on a combination of company performance and individual Hiring Range For This Position Is $168000 - $202000.

A valid authorization to work in the U.S. is required

Harness in the news:

• Harness AI Tackles Software Developments Real Bottleneck
• After Vibe Coding Comes Vibe Testing (Almost)
• Startup Within a Startup: Empowering Intrapreneurs for Scalable Innovation - Jyoti Bansal (Harness)
• Jyoti Bansal Harness theCUBEd Awards
• Eight years after selling AppDynamics to Cisco Jyoti Bansal is pursuing an unusual merger
• Harness snags as it goes all in on feature flags and experiments
• Exclusive: Jyoti Bansal-led Harness has raised $150 million in debt financing

All qualified applicants will receive consideration for employment without regard to race color religion sex or national origin.

Note on Fraudulent Recruiting/Offers

We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings unsolicited emails or messages claiming to be from our recruiters or hiring managers.

Please note we do not ask for sensitive or financial information via chat text or social media and any email communications will come from the domain @. Additionally Harness will never ask for any payment fee to be paid or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.

If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Harness please do not provide any personal or financial information and contact us immediately at. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commissions website ( or you can contact your local law enforcement agency.