Sr. Technical Product Marketing Mgr, Software, eero Marketing

Wifi has become a critical component to homes and businesses worldwide. eero an Amazon Company is the first product to deliver a whole-home wifi experience using mesh technology to make sure you never have to worry about connectivity. We believe customers deserve the best connectivity experience possible so they can live and work their best the way wifi should be. We continuously innovate on the building blocks that make our vision possible by designing our own hardware enabling it with strong software and tying it all together to the cloud delivering comprehensive solutions to our diverse customers.

As eero continues to grow we are building a world-class marketing organization and seeking a Senior Product Marketing Manager Software & Services to support both our consumer audience and our business customers globally. This role is responsible for leading marketing for key software and service offerings including our eero Plus subscription eero Insight business offering and supporting our eero for service providers (ESP) marketing. You will collaborate with cross-functional teams on product development lead go-to-market (GTM) strategies for new software features and services manage the growth and lifecycle of our eero Plus subscription offering across all channels and customer audiences and oversee the in-market performance for select software across various customer segments.

This is a highly visible role which you will have an outsized this role you will develop an overarching marketing and go-to-market strategy for part of eeros software portfolio. This includes strategic business planning including understanding TAM target audiences market segments business opportunities and developing go-to-market strategies to serve different customers. You will lead software positioning and messaging pricing sales forecasting research & insights and provide thought leadership to both the marketing and executive teams at eero. This role is highly cross-functional and you will be an excellent communicator both verbal and written. You are comfortable with frequent executive interactions deep partnership with product and drive cross-organization learnings by sharing best practices & insights for software/service adoption across our B2C and B2B customers.

Key job responsibilities
- Be the end-to-end marketing owner for eero Plus premium subscription offering.
- Lead product marketing strategy for eero Plus inclusive of audience segmentation positioning messaging and core value proposition; evaluate pricing and bundling for B2C and B2B audiences.
- Ahead of new features services and software launches youll help determine feature prioritization messaging marketing activation opportunities branding pricing naming claims and more that resonate most with customers.
- Post-launch you will continue to look for customer-obsessed product enhancements that continuously add value to our existing product line. You will look around corners analyzing competitor offerings and address eeros unique value through sales enablement materials designed for key audiences.
- Collaborate with product to make feature improvements and enhance the value proposition of eero Plus offering by leveraging customer insights engagement data and customer feedback.
- Develop a growth marketing plan for eero Plus to drive adoption and engagement by leveraging strategies including on-site merchandising & bundles lifecycle marketing upsell strategies partner marketing etc.
- Responsible for understanding and driving attainment of key engagement success metrics and performance for eero Plus.
- Own prioritization and GTM strategy/execution for select software and service features experiences and launches across D2C B2B and B2B2C channels.
- Lead product marketing and GTM for the eero insight product offering including messaging/positioning GTM of new feature launches and leveraging key insights to support our B2B customer positioning sales enablement and product adoption.
- Support our eero for service providers (ESP) offering by providing messaging and positioning of new features or offerings and partnering with sales and business teams to develop product storytelling and GTM assets for those features or improvements.
- Be the expert on our customers software & services needs. Conduct market research and customer insights to understand what software features and benefits customers are seeking and that eero can uniquely deliver to enhance their home wifi experience.
- This role requires excellent cross-functional coordination with internal and external partners including product sales finance design and external marketing agencies.
- Role is global in nature will work with teams that support a global presence. Build strong internal relationships in eero/Amazon and with external partners. Influence internal teams including other regions to deliver the right results for our business growth.


A day in the life
You are the perfect candidate for this role if:

- You will build and inspire a positive high-energy results-oriented culture in our team creating a measurable impact across eero Amazon and the wider industry landscape.
- You have experience in hardware and software/service subscription programs and understand the relationship to drive value through software and services.
- Have led product marketing for subscription services or offerings in the past and have an understanding of the customer experience business requirements and marketing tactics.
- Experience with market research and customer insights programs tools and concepts to become the bar raiser of market research and customer insights within the Product Marketing team.
- Deep experience in product development go-to-market and full funnel marketing.
- Self-starter who is metrics and data driven and has a strong desire to learn and lead in a fast-paced environment.
- Think strategically look at the business analytically and implement flawlessly.
- Be comfortable with executive interactions be an excellent communicator passionate advocate and creative professional.
- You are a self-starter and can juggle multiple priorities and make things happen in a fast-paced dynamic and often ambiguous environment.
- You communicate clearly and effectively with cross functional groups and senior management.
- Youre not afraid to get your hands dirty in day-to-day tasks to get things done.
- You have the obsession to drive a best-in-class experience across eero products and services.
- Subject matter expert of eeros hardware and software ecosystem from a technical perspective and understanding of customers needs and preferences.


About the team
eeros Global Marketing Team brings the experience of fast reliable wifi to life through full funnel marketing initiatives focused on converting our audiences while maximizing our resources. Our customers consist of end users as well as small businesses and internet service providers spanning B2C B2B and B2B2C. The team is highly results oriented and at its core focuses on driving efficiencies and delivering against our sales and revenue goals.

- Bachelors degree
- 8 years of professional non-internship marketing experience
- Proven track record of developing and delivering go-to-market plans
- Proven track record of building end to end growth and engagement marketing plans for consumer or B2B subscription offerings
- Superb written and verbal communication and interpersonal skills
- Excellent time management skills. Never misses a deadline and ensures that others dont either
- Technical category experience or desire to become technically versed in the networking/Wi-Fi category
- Passion for experimentation. Values continuous learning and displays a growth mindset
- Detail-oriented but not afraid of failing
- Creativity; demonstrated examples of thinking outside of the box and bringing creativity to the marketing organization
- Deep understanding of research & insight including how to develop research briefs analyze and apply customer insights to inform a product strategy marketing program or business objective

- A Masters of Business Administration (MBA) degree preferred
- Ability to conceptualize scope and execute projects to strict deadlines
- Confident self-motivated individual with strong demonstrable bias for action
- Experience driving new business segment or services launches
- Both technically deep and business savvy enough to interface with all levels and disciplines within the organization

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124100/year in our lowest geographic market up to $277700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.