Growth Marketing
Growth Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
- About Nubank
Nubank was founded in 2013 to free people from a bureaucratic slow and inefficient financial system. Since then through innovative technology and outstanding customer service the company has been redefining peoples relationships with money across Latin America. With operations in Brazil Mexico and Colombia Nubank is today one of the largest digital banking platforms and technology-leading companies in the world.
Today Nubank is a global company with offices in So Paulo (Brazil) Mexico City (Mexico) Bogot (Colombia) Buenos Aires (Argentina) Durham (United States) and Berlin (Germany) with operations only in the first three. It was founded in 2013 in Sao Paulo by Colombian David Vlez and cofounded by Brazilian Cristina Junqueira and American Edward Wible.
About the role of marketing team:
The marketing team is responsible for building the brand in Mexico for both potential customers so that they choose us as their financial ally and for current customers to increase product engagement and cross-selling opportunities. Through the correct execution of our brand plan we drive key Brand Health Tracker (BHT) metrics uplift plus trigger start applications and releases with an efficient cost through a full-funnel always-on (AON) strategy. The Marketing team in Mexico is formed by a diverse team of professionals and it is divided in 3 main areas:
- Early Journey: Brand and Growth teams responsible for building the brand and mainly attracting new customers across a full funnel strategy (upper mid and lower funnel).
- Product Mkt: Responsible for launching new products and keeping our customers engaged with our suite of products.
- Content Strategy: Responsible for always-on communications in owned channels social media Blog and influencers.
We all work really closely with the Customer Insights Creative Mkt Media and Business Analytics teams with which we partner in almost every initiative.
Responsibilities of Growth Mkt Manager
- Marketing Plan: Support the timely execution of the marketing strategy and brand plan of the year.
- Projects Ownership: Own or co-lead projects and give end to end follow up to ensure launching on time and form.
- Develop and Implement Data-Driven Growth Strategies: Craft and execute innovative growth strategies leveraging data analysis to identify opportunities for scaling the business. Focus on maximizing customer acquisition retention CAC and ROI.
- Optimize Marketing Funnel: Lead the continuous optimization of marketing full funnel to keep communication consistency improve conversion rates and drive sustainable growth.
- Testing Mindset: Plan A/B testing and multivariate experiments looking to learn iterate and boost performance metrics.
Post Launch Analysis: Understand performance campaigns key metrics to provide actionable insights and strategic recommendations based on data.
- Cross-Functional Collaboration: Work closely with different areas and stakeholders (creative media analytics) and foster collaboration to ensure alignment with the overarching business goals.
- Growth Marketing Key Projects: Lead always on Middle funnel and Lower funnel asset refreshes video campaigns app install campaigns website new channels for customer acquisition.
Skills youll need to succeed:
- 5 years of relevant experience in performance marketing and marketing.
- Strong analytical and creative thinking.
- Performance marketing knowledge and experience in developing strategies focused on customer acquisition retention and acquisition costs optimization.
- Performance KPIs knowledge data analysis and interpretation.
- Excellent communication skills to articulate complex ideas clearly and lead teams or projects towards successful execution.
- Comfortable working in a fast-paced dynamic environment where priorities and strategies might shift quickly.
- End to end project management.
- The ability to handle a multitude of projects and issues at one time.
- Initiative self-motivation the ability to work independently.
- Excellent team player and interpersonal skills.
- English and Spanish professional proficiency.
Our Nu Way of Working:
The Nu Way of Working is our hybrid work model that was created so people could collaborate more in person and still keep the flexibility of remote work. Now our work model has two-month cycles: for every seven weeks of remote work one week will be at the office in this case in our Mexico City Office located near Polanco. You can read more about this here: days of paid vacation per year Diversity and Inclusion at Nu At Nubank we want to be sure that were building a more diverse and inclusive workplace that reflects the customers we serve and seek to empower. Thats why we hire based on equality. We consider gender ethnicity race religion sexual orientation and other identity markers as enriching elements to our company while ensuring neither of them represent a barrier when recruiting fantastic talent.
Employment Type
Full Time
