Director of Sales â Formby Hall Golf Resort & Spa
Director of Sales â Formby Hall Golf Resort & Spa
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Job Description
Lead the sales charge at Formby Hall a renowned 200-acre luxury destination nestled on Englands Golf Coast now advancing into its next chapter under visionary ownership
We exist to create unforgettable experiences for every guest every time. Whether its securing an exciting new event building trusted client relationships or leading a passionate sales team we take pride in the moments we help create.
At the core of everything we do are our REACH People Values:
Respect We treat every guest and colleague with kindness and dignity.
Excellence We go the extra mile in pursuit of outstanding service.
Accountability We take ownership of our actions and follow through on our promises.
Cooperation We work together as one team to deliver the best experience.
Honesty We act with integrity and transparency at all times.
How We Do It
We believe in teamwork positivity and a passion for great service. We empower our people to bring their whole selves to work and treat every interaction with care and respect.
The Role
As Director of Sales at Formby Hall you will lead our Sales and Events department to deliver exceptional results across all market segments. Working closely with the General Manager Revenue and Regional Director of Sales youll devise and implement strategies that retain existing clients attract new business and maximise revenue. Youll inspire and coach your team to deliver against ambitious targets while ensuring our service always reflects the quality and reputation of Formby Hall.
What Youll Do
- Lead the Sales and Events team including golf tourism sales and event specialists to meet current and future business needs.
- Develop and implement sales strategies to grow market share and revenue across corporate leisure golf tourism and MICE segments.
- Maintain and grow relationships with key local national and golf tourism accounts ensuring repeat business and long-term partnerships.
- Set monitor and review team targets providing coaching mentoring and support to sales executives and event specialists.
- Drive new business opportunities through proactive prospecting networking and targeted golf tourism initiatives.
- Manage stakeholder relationships internally and externally including golf clubs tour operators and event organisers.
- Oversee contract negotiations RFP processes and event conversions ensuring seamless delivery and client satisfaction.
- Align sales activity with commercial strategy market trends and the evolving golf tourism and events landscape.
- Collaborate with Revenue and Marketing to maximise demand profitability and exposure of both events and golf tourism packages
What Were Looking For
Proven experience in hotel sales leadership ideally at a similar level
Strong understanding of all market segments and total revenue streams
Exceptional communication negotiation and presentation skills
Strategic thinker with the ability to deliver measurable results
Knowledge of revenue management RFPs and sales systems (Delphi Opera Cvent Lanyon)
Financial acumen with experience delivering budgeted figures
Track record of building coaching and motivating high-performing teams
The Perks
Competitive salary and performance-related bonus
Generous discounts on accommodation dining and leisure across the group
Career development and training opportunities
Recognition and rewards for high performance
Complimentary meals during your shift
Free on-site parking
Access to retail and leisure discounts and cashback offers
About Formby Hall
Located in 200 acres of lush green landscape Formby Hall Golf Resort & Spa offers luxury accommodation championship golf courses award-winning spa facilities and exceptional events spaces. We pride ourselves on delivering first-class experiences for every guest every time.
Equal Opportunities
We welcome applications from all backgrounds and are committed to ensuring equal opportunities for all.
Right to Work
Applicants must have the right to live and work in the UK in accordance with the Asylum and Immigration Act 1996.
Required Experience:
Director
Employment Type
Full-Time
