o Developing Brand strategy including the brand guidelines brand vision and value proposition for short as well as long term o Creating and managing promotional activities. o Created detailed plans and proposals orchestrating successful client events. o Oversaw event planning and execution through the entire lifecycle o Develop and execute brand strategies to increase brand awareness and drive growth o Manage event budgets negotiate contracts and optimize cost efficiencies. o Introduce innovative event concepts and technologies to enhance engagement o Collaborate with cross- functional teams to launch new products and marketing campaigns o Collaborate with the Social media team to establish a consistent brand presence across digital platforms. o Drive innovation and creativity to differentiate our brand in the market. o Strategically planned and executed various below-the-line (BTL) activities including road shows exhibitions conferences and mall promotions. o Handled last-minute event details and changes ensuring seamless event delivery. o Managed social media campaigns analyzing their impact and optimizing outreach. o Coordinate logistics vendors and teams for seamless event delivery. o Analyse performance metrics and gather feedback for continuous improvement. o Maintain strong partnerships with stakeholders sponsors and vendors. o Lead and motivate cross-functional event teams providing clear direction training and support to achieve exceptional results. o Oversee event-marketing efforts coordinating with the marketing team to drive event awareness and maximize attendance. o Conduct post-event evaluations and debrief sessions extracting valuable insights to inform future event planning and enhancements.
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