Brand Coordinator
Brand Coordinator
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Job Description
JOB DESCRIPTION:
Brand Coordinator
About Abbott
Abbott is a global healthcare leader creating breakthrough science to improve peoples health. Were always looking towards the future anticipating changes in medical science and technology.
Working at Abbott
At Abbott you can do work that matters grow and learn care for yourself and family be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of .
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as best place to work for diversity working mothers female executives and scientists.
The Opportunity
This position works out of our Bogot location in the Nutrition (ANI) division.
Our nutrition business develops science-based nutrition products for people of all ages from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including Similac PediaSure Pedialyte Ensure Glucerna and ZonePerfect to help get the nutrients they need to live their healthiest life.
As the Brand Coordinator youll have the chance to ensure the achievements of the sales objectives set for the year through effective account management. Youll also develop and implement strategies for sales trade marketing and brands based on knowledge of the region accounts consumers shoppers and other accounts located within the geographical area of influence.
The Brand Coordinator supports Brand Manager leading the efforts of the team for the entire affiliate and works in the execution of the HCP/DTC brand strategies as well as is responsible of implementation to achieve brand objectives such as sales and market share/growth.
What Youll Do
- Lead the execution of consumer sessions and market research projects as well as identify insights to support strategies and generate ideas to gain competitive advantages.
- Assure monthly field visits accompanied visits with medical specially focused on trade and distributors sales force doing the properly follow up to marketing activities as well as identify new opportunities and implement projects to gain in the market.
- Lead the execution of innovation projects as key business strategy assure flawless new products launch.
- Maintain optimal and effective relationships with KOLs Brand Influencers and Distributors; Also maintain constant relationship with the agencies (creative media PR HCP etc) and their support with the brand tactical activities.
- Find and develop new innovative communication opportunities.
- Analysis and identification of execution opportunities and assure optimal execution and monitoring of aggressive communication campaigns and tactical strategies ATL and BTL (including POS).
- Assure optimal execution of brand budget.
- Support development design approvals (internal and external INVIMA) or all type of consumer materials. Work close with brand manager agencies regulatory and medical area to assure material are according brand strategies.
- Execution marketing programs (Influencers and PR programs Sport events V&M (POS team) ANI sales force) according internal and external opportunities.
- Work closely with trade commercial and Digital team to identify co-marketing / promotion opportunities (e-commerce delivery platforms CRM).
- Deeply understand target needs across all media (Digital TV BTL).
- Analysis and control of metrics and results of campaigns (TV digital media) to understand return of investment and effectiveness.
- Constant monitoring and analysis of competition activities.
Required Qualifications
- University degree in marketing administration sales or related.
- Advanced English level
- 100% computer and digital skills
- Basic knowledge of Pharmaceutical industry
- Basic financial planning processes understanding
- Strong planning relationship and priority set skills
- knowledge of strategic planning methods/tools and marketing plan elaboration
- Knowledge in marketing subjects such as advertising market research price management distribution metrics monitoring.
Preferred Qualifications
- At least 2 years of experience in Marketing.
- Experience or postgraduate in sports related topic is a nice to have.
- POS and trade channels knowledge.
- Effective presentations and communication with people and teams.
- Results oriented.
- Communication skills and positive people influence.
- Creativity and initiative.
- High developed number skills (analysis forecast growths).
- Commercial relationship skills.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.
Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
Colombia > Bogota : Building II
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
No
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
Required Experience:
IC
Employment Type
Full-Time
