Omnichannel Strategist
Omnichannel Strategist
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Job Description
Working with Us
Challenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside high-achieving teams. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits services and programs that provide our employees with the resources to pursue their goals both at work and in their personal lives. Read more: Summary
The Omnichannel Strategist acts as member of the Worldwide Commercialization Excellence (WCx) for brand teams pulling in cross-functional resources to ensure successful delivery of omnichannel strategy and campaigns.
This role is deployed to brand teams with a focus on HCP to lead digital and media channel planning in collaboration with our business partners and leads cross-functional teams (business matrix agency partners) to execute and optimize campaigns tactics and programs to meet and exceed business strategy and objectives.
Position Purpose
- Plan and execute omnichannel brand campaigns programs media planning & campaigns and tactics - driving operational effectiveness business impact and achievement of objectives.
- Partner with business and other WCx functions and BIT functions on development of omnichannel strategy to meet business and customer needs.
- Partner with AIA to develop metrics and measurement plans and deliver omnichannel insights and recommendations for ongoing optimization of omnichannel strategy
- Leverage Digital Capabilities and Customer Engagement Excellence principles standards and best practices to drive results for the business. Examples include omnichannel and advanced analytics content modularization CRM websites Interactive visual aids (IVAs) email Remote Engagement and Search Engine Marketing.
- Identify and run experiments with IT / CEP to pilot and scale future digital marketing capabilities.
- Act as a coach to brand teams to ensure adoption of new ways of working with specific focus on omnichannel strategy.
Key Responsibilities
- Leads brand omnichannel planning and content strategies in partnership with marketing across cross-functional stakeholders for multiple customers as prioritized by the brand lead.
- Leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics.
- Contributes to continuous improvement of engagement channel content and analytic planning frameworks and tactical templates to use across cross functional brand teams.
- Leads and coordinates regular insights and metrics discussions with business partners in partnership with the AIA team to ensure frequent optimization of the engagement content and channel plans.
- Collaborates with AIA to ensure KPI identification measurement plans and optimization of omnichannel campaigns and customer journeys
- Coordinates with Brand Teams AIA Customer Engagement Platforms BIT Digital Production Content Delivery and WCx teams on the following activities:
- Prioritization of campaigns and tactics
- Definition of campaign/tactic success (e.g. development of metrics plan)
- Evaluation and optimization of tactics
- Driving tactical plan to accomplish KPI and business objectives
- Provides omnichannel subject matter expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities
- Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around omnichannel expertise
- Drives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics analytics and insights
- Identifies long-term process needs of the business partners focused on omnichannel capabilities developing and executing a plan to address business requirements
- Identify opportunities for synergies and collaboration within and across markets within a therapeutic area
- Identify share and lead implementation of best practices in OC planning content creation platform development etc. across TAs / brands
- Lead on the relationship with digital agencies/vendors to define project scope costs timelines and deliverables
- Partner with content stewards Production & Content Delivery to provide early insight into crossmarket material creation to drive content/asset re-use.
- Deliver campaign briefs to support the development of campaigns.
- Monitor manage and provide regular updates on campaign/project financials
- Partner closely with Production and Content Delivery to provide direction and support to project teams.
- Monitor project status and budget and provide regular reporting on progress challenges and solutions
- Collaborate with Omnichannel Strategy teams to enable consistency and best practice sharing across the enterprise
- Identify business process and capability improvement opportunities aligned to the needs of the business/customers
- Flex coverage across Omnichannel Strategy teams on as-needed basis
- Manage communicate with and present to senior stakeholders (e.g. up to GM level locally global leadership level globally)
Required Qualifications & Experience
- Bachelors degree required; MBA preferred
- 8 years experience in Digital /Omnichannel Marketing leadership including:
marketing/customer engagement strategy brand/business planning
- analytics
- multi-channel (digital and non-digital)
- marketing operations and campaign/tactic execution/management
Key Competencies
Omnichannel Excellence:
- High-level strategic thinking and articulation
- Strong record of accomplishment of developing and executing omnichannel strategies and tactics (across personal non-personal promotional channels)
- Considerable experience in omnichannel marketing in industries with high digital usage
- Experience working with and directing external creative and media agencies
- Insight and analytical fluency
- Financial and business acumen
- Knowledge of industry trends and benchmarks for content and channel performance across different customer types
- Data-driven customer experience
- Understands media planning buying and pull-through
- Leverages creative and analytical approaches to identify and activate paid earned and owned channels
Customer-backed performance management:
- Adopts a customer-focused mindset in building strategy and tactics; understands unique customer preferences for omnichannel deployment
- Maintains a robust set of metrics / KPIs in partnership with AIA to track omnichannel campaign performance by customer segment with feedback loop to inform on-going omnichannel strategies
- Drives trade-off decisions anchored in data
- Partners with BI&A to understand omnichannel preferences for different customer segments
- Demonstrates ability to deliver on customer needs and optimize customer experience
Content production and deployment management:
- Experience operating in agile teams; ability to coach teams on agile ways of working for content creation
- Facilitates content delivery process for brand teams enabling agile ways of working
- Knowledge and experience with MLR processes for content production
- Knowledge of requirements for omnichannel pull through; adopts new capabilities / ways of working to enable content deployment faster (e.g. modular content)
- Experience using modular content creation (e.g. tagging taxonomy)
Leadership and cross-functional collaboration:
- Strong demonstrated ability to lead and influence a cross-functional team including senior management
- Has a record of accomplishment of fostering a collaborative environment and creating a strong rapport
- Leads change mentors and upskills teams
#LI-Hybrid
If you come across a role that intrigues you but doesnt perfectly line up with your resume we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work Life-changing Careers
With a single vision as inspiring as Transforming patients lives through science every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture promoting global participation in clinical trials while our shared values of passion innovation urgency accountability inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential site-by-design field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles onsite presence is considered an essential job function and is critical to collaboration innovation productivity and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application or in any part of the recruitment process direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff customers patients and communities. As a result the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records pursuant to applicable laws in your area.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Bristol Myers Squibb is Disability Confident Employer
A UK Government scheme
Employment Type
Full-Time
