Media Strategist
Media Strategist
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Salary Not Disclosed
1 Vacancy
Job Description
About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets TEGNA reaches more than100 million people monthly across the web mobile apps streaming and linear television. Together we are building a sustainable future for local news.
The Media Strategist (MS) is an expert when it comes to the TEGNA Team and Tools. He/she knows how to best deploy marketing solutions to deliver the utmost results for our customers. The MSs expertise represents a key element in the ad solution presentation that we deliver to the clients.
The MS interacts closely with the AEs to understand the clients business needs and challenges and translates these business needs into innovative ad solutions that deliver a strong ROI.
Responsibilities:
Acts as a solution advisor and supports AEs during interactions with prospective advertisers. This MS has an in-depth understanding of TEGNAs various products verticals and solutions.
Develops a comprehensive strategic solution that leverages TEGNA products and services to achieve the best results for clients
Keeps the AEs informed throughout the ideation process of a solution development
Stays informed on emerging advertising innovations for streaming TV for Premion & 5 as well as market competitors; keeps sales staff up to date with latest news and information
Implements attribution models that demonstrate the impact of streaming and TV ads on business outcomes; owns client partner attribution reporting; works with TEGNA & Premion to create custom implementation and reporting for client partners.
Partner with news programming and creative teams to integrate branded content and sponsorships across linear and streaming platforms
Proactively monitor and analyze digital campaigns to create solutions to retain and grow our digital revenue
Identify and quantify consumer audiences that would be receptive to client advertising messages
Identify revenue-generating opportunities by exposing gaps in current digital advertising campaigns
Keeps the AEs informed throughout the ideation process of a solution development
Develops a full proposal to turn over to the AE once an advertiser is aware of the solution and is interested in seeing a proposal
Interacts with advertisers directly or through AEs to gather the necessary information needed to produce a proposal tailored to their needs
Reviews proposals with AEs to ensure readiness. (Presence of the MS may be required when the presentation team delivers the proposal to the advertiser.)
Works with internal TEGNA team to determine if an existing solution can be deployed; develops unique concepts that address the desired business results and works as a project manager if cross-departmental assets are needed
Once the sale is made work with AE to ensure a smooth transition to Account Manager and the rest of the fulfillment team
Supports TV and Digital sales initiatives
Requirements:
Bachelors Degree
3-4 years related experience in pre-sale solution role preferably within the advertising industry
Working knowledge of Microsoft Office suite
Proficient at PowerPoint
Experience with CRM software
TV & Digital knowledge
Outstanding verbal and written communication
Work Environment: Office
Physical Demands: Sedentary work
Travel: Rarely: less than 10%
Work Environment Set: Office: normally performed in a typical interior/office environment
Physical Demands Set: Sedentary work: Involves sitting most of the time; walking lifting bending standing etc.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas as well as access to dental and eye care coverage; fertility surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNAs 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans ALL employees and their eligible family members receive nine free virtual doctors appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race color religion national origin sex gender age marital status personal appearance sexual orientation gender identity or expression family responsibilities disability medical condition enrollment in college or vocational school political affiliation military or veteran status citizenship status genetic information or any other basis protected by federal state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application please email
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments ask for financial account information or sensitive information such as social security numbers.
Employment Type
Full Time
