Director, GTM & Product Marketing
Director, GTM & Product Marketing
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Job Description
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
Were filling this role for a client - A fast-growing human performance supplement company.
Job Description
This individual will lead the development and execution of the GTM strategy and product marketing for new product launches ensuring alignment across cross-functional teams driving product adoption and amplifying our brand and positioning in the market. You will be a key player in helping define the strategic positioning of our products ensuring successful launches and driving the adoption and growth of products.
As such this role will also be crucial in overseeing and optimizing the daily operations of our company working closely with the SVP of Marketing. As the GTM lead this role will be responsible for streamlining processes enhancing efficiency and contributing to the overall growth and success of our business by moving key business initiatives forward. This role requires a project manager with strong drive and business acumen who can fly into areas of the org needing support and partner as a servant leader to pull projects through to completion.
This role supports our mission of democratizing high performance by ensuring that our teams are using best in class practices of high performing organizations to deliver on our mission to our customers. The ideal candidate will have a blend of strategic thinking product expertise and hands on execution experience. This role will report directly to the SVP of Marketing.
Responsibilities
Go-To-Market (GTM) Strategy Development & Execution:
Lead the marketing end-to-end GTM strategy and execution for all new product launches ensuring alignment with company vision goals audience needs
Define key messaging value propositions and positioning for new products working closely with the Executive leadership team Product High-Performance Ecommerce and Brand/Content teams
Work closely with the rest of the Marketing team to develop comprehensive launch plans including timeline deliverables and marketing materials including product angles messaging and copy.
Product Marketing & Positioning
Own the product positioning and narrative development to ensure products across our curated portfolio are differentiated and resonate with target audiences
Conduct market research competitive analysis and customer feedback collection to continuously refine product messaging and positioning
Collaborate with the Product and High Performance team to ensure product features benefits and value propositions align with market demand and comply with regulatory requirements
Work closely with Ecommerce and Retention teams to build and execute customer product journeys to equip customers with the knowledge they need to stick with their habits
Cross-functional Collaboration & Alignment:
Serve as a key point of contact between the executive team and other departments within the organization for GTM Product launches and key business initiatives
Act as the primary liaison between all teams (Product High Performance Operations Marketing Ecomm Amazon Team Sales Retail and Customer Success) to ensure alignment of GTM strategy timelines and initiatives
Work closely with People and Culture Product team Marketing and High Performance team to develop product training for the company
Work with Ecommerce and Marketing teams to build targeted campaigns that drive lead generation and product awareness
Collaborate with Strategic Sales & Retail teams to develop tools and training materials that drive product adoption and revenue generation
Brand & Product Evangelism:
Act as a product evangelist both internally and externally promoting the benefits of our products to the broader market including at events conferences PR and through media outreach
Support executive leadership team:
Assist the executive team in defining and implementing strategic initiatives to drive the companys growth and success
Conduct research gather data and prepare reports to support decision-making processes
Participate in strategy discussions and help translate high-level strategies into actionable plans
Develop operational processes and workflows:
Develop and implement effective strategies to optimize the companys operational processes and workflows
Identify areas of inefficiency within the organization and implement process improvements to enhance productivity and reduce operational costs
Collaborate with senior management to define operational goals and objectives aligned with the companys strategic vision and roll out across the org
Monitor key performance indicators (KPIs) to track the effectiveness of operational initiatives
Qualifications
Bachelors Degree with 8-12 years of directly related experience in project management management consulting product marketing GTM strategy digital marketing or related roles
Demonstrated ability to balance operations and implement strategic/innovative solutions
Exceptional strategic thinking problem-solving and project management skills with the ability to multitask and prioritize in a fast-paced environment
Excellent communication skills including written presentation and interpersonal skills with the ability to collaborate effectively with cross-functional teams and senior leadership
Strong background in consumer products ideally in the wellness health or performance industries
Experience working in a fast-paced cross-functional environment with teams across
Product Sales Marketing Ecomm Operations Data & Analytics & Customer Success
Hands-on experience in positioning messaging and driving consumer awareness for new products
Ability to distill complex product information into clear compelling messaging for diverse audiences
Proficient in analyzing and interpreting data to derive product performance insights
Capable of synthesizing data into clear compelling stories that engage company stakeholders and drive informed decision-making
Deep understanding of customer behavior market trends and competitive landscapes
Entrepreneurial mindset with a bias towards action
Passion for a high-performance lifestyle
MBA degree a plus
Location
This is a hybrid role based out of our clients Park City headquarters.
Required Experience:
Director
Employment Type
Full-Time
