Marketing Lead
Marketing Lead
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Salary Not Disclosed
1 Vacancy
Job Description
About the Company
We are an early-stage Web3 infrastructure project focused on building next-generation developer tooling and protocols that enable seamless creation and scaling of decentralized applications. Our mission is to empower developers and users with products that are fast secure and intuitive. Backed by leading investors in the crypto space our team brings together deep expertise in engineering cryptography and product design.
Were now looking to amplify our brand and expand our reach and were searching for a Marketing Lead to help us shape the story and strategy that will define our next stage of growth.
Role: Marketing Lead
As Marketing Lead you will own the marketing strategy and execution across all channels shaping how the world sees and engages with our project. Youll work closely with founders product and community teams to build awareness drive adoption and position the brand as a category leader. This role is hands-on and strategic ideal for someone who can think big about narrative while rolling up their sleeves to ship impactful campaigns.
Responsibilities
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Develop and execute a comprehensive marketing strategy that drives awareness adoption and community growth.
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Define the brand narrative and ensure consistent messaging across all content campaigns and external communications.
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Oversee digital marketing including social media newsletters website and growth campaigns.
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Collaborate with product and engineering teams to translate complex technical concepts into simple engaging narratives.
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Plan and launch product campaigns partnerships and ecosystem initiatives with measurable results.
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Manage PR media outreach and relationships with key opinion leaders (KOLs) in the Web3 space.
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Track and analyze key marketing metrics to inform strategy and optimize performance.
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Lead community engagement efforts alongside community managers to strengthen user loyalty.
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Represent the project at industry events conferences and online forums when needed.
Requirements
Experience & Education
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Bachelors degree or equivalent experience in marketing communications or related fields.
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35 years of experience in marketing roles preferably in Web3 fintech or emerging technology sectors.
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Proven success in building and executing go-to-market strategies for products or protocols.
Skills
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Strong storytelling and brand-building skills with the ability to simplify complex technical ideas.
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Experience with multi-channel digital marketing (Twitter Telegram/Discord newsletters blogs podcasts events).
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Strong understanding of Web3 culture narratives and ecosystem dynamics.
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Excellent communication skills in English (written and spoken).
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Data-driven approach with proficiency in marketing analytics tools.
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Ability to work independently in a fast-moving startup environment.
Nice to Have
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Prior experience scaling a Web3 projects marketing from 0 1.
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Network of media contacts KOLs and influencers in the crypto space.
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Experience managing small teams or external marketing agencies/contractors.
Why Join
This is an opportunity to define the voice and identity of a high-potential Web3 project from the ground up. As Marketing Lead youll have both creative ownership and strategic influence helping to shape how our technology is positioned in the market and how we engage the next wave of developers and users.
Employment Type
Full Time
