Hiring || Category Development Lead - Kolkata
Hiring || Category Development Lead - Kolkata
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Job Description
Location: Kolkata
these categories. This is a high-impact hands-on role suited for someone ready to work on the ground manage operations hire service partners and lead customer acquisition initiatives.
Key Responsibilities:
Build Categories from Scratch: Set up operations define service offerings
pricing SOPs and quality benchmarks for chef maid and driver services.
Data Mining & Market Research: Analyze customer behavior pricing trends and
supply-demand gaps to create actionable strategies.
On-Ground Execution: Conduct field visits gather feedback and ensure smooth
service delivery with real-time insights.
Service Partner Hiring: Recruit skilled and verified service professionals and
ensure their onboarding training and performance management.
Customer Acquisition: Design and execute acquisition strategies through digital
referral and BTL channels.
ATL & BTL Marketing: Collaborate with marketing teams for campaigns local
activations and brand visibility.
Excel Reporting: Use Excel for performance tracking supply funnel analysis
customer insights and operations planning.
Qualifications:
Graduates with relevant experience in category building operations or business
development.
Fresh MBA graduates with specialization in Marketing Business Strategy or
Operations are welcome to apply.
Strong communication execution skills and field-readiness are must-haves.
Hands-on proficiency in MS Excel is required.
Entrepreneurial mindset with the ability to drive performance independently.
Compensation Structure:
Fixed Salary Monthly base pay.
Monthly Incentives Based on service partner onboarding category growth and
customer acquisition.
Performance Bonuses Quarterly / Half-Yearly / Yearly bonuses based on
achievement of business KPIs.
Location: Kolkata Department: New Category Development Experience: 3+ Years Employment Type: Full-Time About the Role: We are building a new on-demand service platform, launching with Chef on Demand, Maid on Demand, and Driver on Demand similar to Urban Company. We are looking for a highly motivated Category Lead to take full ownership of launching and scaling these categories. This is a high-impact, hands-on role suited for someone ready to work on the ground, manage operations, hire service partners, and lead customer acquisition initiatives. Key Responsibilities: Build Categories from Scratch: Set up operations, define service offerings, pricing, SOPs, and quality benchmarks for chef, maid, and driver services. Data Mining & Market Research: Analyze customer behavior, pricing trends, and supply-demand gaps to create actionable strategies. On-Ground Execution: Conduct field visits, gather feedback, and ensure smooth service delivery with real-time insights. Service Partner Hiring: Recruit skilled and verified service professionals and ensure their onboarding, training, and performance management. Customer Acquisition: Design and execute acquisition strategies through digital, referral, and BTL channels. ATL & BTL Marketing: Collaborate with marketing teams for campaigns, local activations, and brand visibility. Excel Reporting: Use Excel for performance tracking, supply funnel analysis, customer insights, and operations planning. Qualifications: Graduates with relevant experience in category building, operations, or business development. Fresh MBA graduates with specialization in Marketing, Business Strategy, or Operations are welcome to apply. Strong communication, execution skills, and field-readiness are must-haves. Hands-on proficiency in MS Excel is required. Entrepreneurial mindset with the ability to drive performance independently. Compensation Structure: Fixed Salary Monthly base pay. Monthly Incentives Based on service partner onboarding, category growth, and customer acquisition. Performance Bonuses Quarterly / Half-Yearly / Yearly bonuses based on achievement of business KPIs.
Employment Type
Full Time
Company Industry
Advertising Services / Business Consulting and Services / Air /
