Hiring || Category Development Lead - Kolkata

Kolkata - India

Monthly Salary: Not Disclosed

Posted on: 21-08-2025

Vacancies: 1 Vacancy

Job Summary

Location: Kolkata

Department: New Category Development

Experience: 3 Years

Employment Type: Full-Time

About the Role:

We are building a new on-demand service platform launching with Chef on Demand Maid on Demand and Driver on Demand similar to Urban Company. We are looking for a highly motivated Category Lead to take full ownership of launching and scaling

these categories. This is a high-impact hands-on role suited for someone ready to work on the ground manage operations hire service partners and lead customer acquisition initiatives.

Key Responsibilities:

Build Categories from Scratch: Set up operations define service offerings

pricing SOPs and quality benchmarks for chef maid and driver services.

Data Mining & Market Research: Analyze customer behavior pricing trends and

supply-demand gaps to create actionable strategies.

On-Ground Execution: Conduct field visits gather feedback and ensure smooth

service delivery with real-time insights.

Service Partner Hiring: Recruit skilled and verified service professionals and

ensure their onboarding training and performance management.

Customer Acquisition: Design and execute acquisition strategies through digital

referral and BTL channels.

ATL & BTL Marketing: Collaborate with marketing teams for campaigns local

activations and brand visibility.

Excel Reporting: Use Excel for performance tracking supply funnel analysis

customer insights and operations planning.

Qualifications:

Graduates with relevant experience in category building operations or business

development.

Fresh MBA graduates with specialization in Marketing Business Strategy or

Operations are welcome to apply.

Strong communication execution skills and field-readiness are must-haves.

Hands-on proficiency in MS Excel is required.

Entrepreneurial mindset with the ability to drive performance independently.

Compensation Structure:

Fixed Salary Monthly base pay.

Monthly Incentives Based on service partner onboarding category growth and

customer acquisition.

Performance Bonuses Quarterly / Half-Yearly / Yearly bonuses based on

achievement of business KPIs.

Location: Kolkata Department: New Category Development Experience: 3+ Years Employment Type: Full-Time About the Role: We are building a new on-demand service platform, launching with Chef on Demand, Maid on Demand, and Driver on Demand similar to Urban Company. We are looking for a highly motivated Category Lead to take full ownership of launching and scaling these categories. This is a high-impact, hands-on role suited for someone ready to work on the ground, manage operations, hire service partners, and lead customer acquisition initiatives. Key Responsibilities: Build Categories from Scratch: Set up operations, define service offerings, pricing, SOPs, and quality benchmarks for chef, maid, and driver services. Data Mining & Market Research: Analyze customer behavior, pricing trends, and supply-demand gaps to create actionable strategies. On-Ground Execution: Conduct field visits, gather feedback, and ensure smooth service delivery with real-time insights. Service Partner Hiring: Recruit skilled and verified service professionals and ensure their onboarding, training, and performance management. Customer Acquisition: Design and execute acquisition strategies through digital, referral, and BTL channels. ATL & BTL Marketing: Collaborate with marketing teams for campaigns, local activations, and brand visibility. Excel Reporting: Use Excel for performance tracking, supply funnel analysis, customer insights, and operations planning. Qualifications: Graduates with relevant experience in category building, operations, or business development. Fresh MBA graduates with specialization in Marketing, Business Strategy, or Operations are welcome to apply. Strong communication, execution skills, and field-readiness are must-haves. Hands-on proficiency in MS Excel is required. Entrepreneurial mindset with the ability to drive performance independently. Compensation Structure: Fixed Salary Monthly base pay. Monthly Incentives Based on service partner onboarding, category growth, and customer acquisition. Performance Bonuses Quarterly / Half-Yearly / Yearly bonuses based on achievement of business KPIs.

Location: Kolkata Department: New Category Development Experience: 3 Years Employment Type: Full-Time About the Role: We are building a new on-demand service platform launching with Chef on Demand Maid on Demand and Driver on Demand similar to Urban Company. We are looking for a highly motivated...